Zero in on Your Most Valuable Subscribers With Lead Scoring
Use Lead Scoring to gauge who is a prospect and who has advanced to a full-fledged lead, and ensure you communicate with prospects, leads and customers in ways that engage and delight.
Consultants: Spend More Time On These 6 Activities That Actually Grow Your Business
Make a marketing content calendar, increase customer LTV, automate your followups and more: 6 things you must do to see your business grow.
Info Marketers: How To Create Engaging Emails That Hook, Persuade & Indoctrinate Your Subscribers
Creating engaging emails is a combination of using your messaging and brand, with specific email marketing tactics.
SaaS: Empower Inside Sales To Sell More With Marketing Automation
In order for your sales reps to manage leads properly and send the right message, at the right time, to the right person, they need the power to do so. We’re going to look at several ways marketing automation helps your SaaS sales team.
5 Proven Email Follow-up Strategies for Consultants (with Bonus Tips)
A strong automated email follow-up system will generate more consulting clients consistently, and a weak follow-up could be costing you big-time in missed sales. See how to succeed here.
How to Send Your Best Drip Leads into Close.io for Manual Follow-Up
Close.io is CRM/sales software used to help sales people manually follow-up with leads via hand-sent emails and phone calls. Drip is marketing automation software used to capture leads through your website and landing page providers, and nurture them via behavioral email marketing. See how they work together.
Consultants: No One Reads Your Emails – Here’s How To Fix That
As a consultant (or, really, anyone), you’re trying to use an email newsletter to communicate authority, expertise, and “giving value” to people. But “giving value” is not the same as blasting irrelevant, dull, and trivial emails to a bunch of people. Here's how you can make sure your emails are read every time.
Can Dynamic Segmentation Really Improve Signups, Sales, and Leads For SaaS?
Segmentation lets you create more relevant SaaS sales and marketing campaigns for your customers, can increase customer engagement with your brand, and improve conversion rates.
Is It Possible to Build a Successful Online Business Without Marketing?
[Founder’s Note] This article is a guest post from Tom Ewer of Leaving Work Behind. Though I’m a proponent of marketing your business, I like Tom’s unique take on this topic.
19 Ways To Sell More WordPress Plugins & Themes (And How Email Can Help)
Assuming that your plugin or theme is, indeed, excellent and useful, it really comes down to how you, as a WordPress developer, can effectively market and sell your plugins or themes. Here's how email marketing can help.