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Copywriting January 18, 2024

7 Awe-Inspiring Email Copywriting Examples You Need to See

Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in

Email Marketing January 3, 2024

9 Email Subject Line Best Practices For High Open Rates (+ Examples)

Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can

Copywriting January 2, 2024

9 Proven Copywriting Formulas (With Real-Life Examples)

Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took

Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Email Marketing December 25, 2023

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and

Email Marketing December 21, 2023

7 January Newsletter Ideas (and Why They Work)

After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to

Email Marketing December 19, 2023

What Do Google & Yahoo’s New Sender Requirements Mean?

If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or

Ecommerce Marketing December 18, 2023

14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)

Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people

Holiday Marketing December 11, 2023

Black Friday Statistics 2026: Key Insights for Ecommerce Merchants

BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's

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