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What Is Behavioral Segmentation?
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What Is Behavioral Segmentation?
Behavioral segmentation is the practice of grouping customers based on what they do, such as purchases, email engagement, browsing patterns, and product usage, rather than who they are
How Do You Segment Customers for a Shopify Store?
Segment Shopify customers by combining purchase behavior, lifecycle stage, and product affinity. The segments live inside Shopify admin under Customers > Segments, where filters like number of
Customer Lifetime Value: Formula, Benchmarks & Strategies to Increase It
If you spend even half a day a week thinking about acquisition costs, you've already brushed up against customer lifetime value. You just may not have called it that. Most ecommerce brands obsess
How Do I Segment My Email List?
To segment an email list, group subscribers by shared traits like engagement, purchase history, lifecycle stage, or behavior. Pull the data from your store or email platform, build the segment using
The 9 Best Father's Day Email Examples We’ve Seen
Let’s be honest—when you think of massive shopping events, Father’s Day doesn’t immediately spring to mind. Perhaps it’s because dads are universally terrible at receiving gifts. But while it might
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9 Awesome June Newsletter Ideas [That Will Kick Off Your Summer Right]
We all know the golden quarter can be make or break for ecommerce businesses. But did you know that in 2022, June was the second-biggest month for US retail sales, with consumers shelling out over
8 Customer Segmentation Examples to Better Target Your Campaigns
If you're sending the same email to your highest-spending VIPs and your never-purchased browsers, you're leaving money on the table. Both of them know it. Generic broadcasts get tuned out fast.
What Is Customer Segmentation in Ecommerce?
Customer segmentation in ecommerce is the practice of dividing your customers into smaller groups based on shared traits like demographics, location, purchase history, browsing behavior, or lifecycle
15 Fashion Email Marketing Examples to Steal in 2026
Fashion and apparel brands earn an average of $36 for every dollar they put into email. That puts email ahead of paid social, search ads, and influencer partnerships for pure return on investment.
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