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Ecommerce

Shopify vs. Etsy: Which Platform Is the Best For You?

  Shopify and Etsy are both for selling and marketing your products, but which one is the right choice for your business? In this “Shopify vs. Etsy” guide, I’ll walk you through key similarities and

Our Latest Posts

Ecommerce

Optimize Your Checkout with These 12 Simple (But Overlooked) Conversion Tactics

  The most important part of your website is your checkout. It’s the place where prospects become customers (read: it’s where you make money). But creating a seamless checkout experience isn’t always

Ecommerce

The Only Competitor Analysis Framework You’ll Ever Need (A Step-by-Step Guide)

  Digital marketing has changed everything. Years ago, it would have been nearly impossible to know a competitor’s marketing strategy without gaining insider information or posing as an employee.

Ecommerce

The 5 Best E-Commerce CRM Software You Can Use in 2022

  Managing customer relationships can be exhausting. Fortunately, there are many great tools in the market to help make this a more efficient process for online stores. When used to its full

Ecommerce

Scarcity Marketing: 6 Innovative Tactics You Need to Know (+ Examples)

  It’s no secret: Scarcity marketing works. People always want what they can’t have because they think the grass is greener on the other side. Many marketers are already using scarcity in their email

Copywriting

Product Descriptions: The Only Guide You’ll Ever Need

  If you’ve ever Googled “how to write product descriptions,” you’ve likely come across the following suggestions: focus on benefits, use power words, give detailed product information, add product

Ecommerce

The 8 Best E-Commerce Marketing Books You Should Read Now

  It’s an exciting time to get into e-commerce. Worldwide revenue was over $3.5 trillion in 2019 and is predicted to reach over $6.5 trillion by 2023. That’s some impressive growth. And with a

CRO

Website Navigation: Follow These 6 Best Practices for a Seamless User Experience

  E-commerce success involves several different factors. You need a fast loading site, professional design and of course products worth buying. But one area that’s incredibly important, yet sometimes

CRO

The Beginner’s Guide to Omni-Channel Marketing in 2022

  Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or

Email Marketing

Single Opt-In vs. Double Opt-In: Which is Best for Your Email List?

Single opt-in vs. double opt-in. It’s a debate that’s been raging on for years among email marketers. Which is best? Which is more conducive to building a quality list of leads? Which will grow your