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5 Relationship Marketing Strategies To Retain Customers (Examples Included)

In a world of expanding competition, it's more important than ever to build relationships with your customers. It helps turn one-time shoppers into loyal brand advocates who keep coming back.

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B2B Marketing

8 Small Business Social Media Ideas to Inspire You (With Examples)

When it comes to social media, authenticity trumps virality.  You need to consistently post interesting content your target audience enjoys to connect and engage with customers, build relationships,

Website Popups

7 Personalized Popup Examples (That You'll Wish You'd Found Sooner)

Website popups are a marketer’s best friend, allowing us to capture leads and target them with conversion-oriented messaging. Figures show the average email popup converts three percent of website

Marketing Automation

The 7 Best Marketing Automation Software (To Amplify Your Strategy)

Just a few years ago, marketing automation software was widely regarded as advanced technology—something only available to the highest-spending, most forward-thinking businesses. It’s fair to say


The 10 Best Payment Gateways For 2023

Your customers deserve the best. When they’re happy, your business will flourish.  So it’s important to choose a payment service that will not only allow your customers to pay conveniently — but also

Email Marketing

7 Examples of Email Marketing Templates (That You Can Steal Today)

With every dollar spent on email marketing delivering a return of £41 (or $51), it’s hardly surprising brands want to do more of it. But they’re not always prepared to put their money where their

Email Marketing

7 February Newsletter Ideas (That You Haven’t Thought of)

February is an interesting month for email marketers. On one hand, it historically sees the lowest retail sales of any month. That’s not ideal. But that doesn’t tell the full story. Data from

Email Marketing

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and


5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the holiday season. In fact, in 2021, January saw the second-lowest

Email Marketing

7 Simple Email Segmentation Ideas (for DTC Brands)

Ever wonder why email segmentation is so effective? Let me demonstrate through the power of analogy. Imagine you’re running a brick-and-mortar hardware store employing two sales reps.  The first