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Customer Experience February 1, 2024

How to Calculate the Average Customer Lifetime Value for Ecommerce

Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build

CRO February 1, 2024

How to Write Social Proof-Infused Subject Lines (+ Examples)

I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions

Email Marketing January 29, 2024

Every Ecommerce Holiday You Should Prepare for in 2026

You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position

Data & Studies January 22, 2024

41 Key Email Marketing Statistics for 2026 (Incl. Mobile)

Email marketing statistics change about as quickly as Kim Kardashian changes outfits. Marketers must stay in tune with email marketing statistics because they have a massive impact on how we view the

Copywriting January 18, 2024

7 Awe-Inspiring Email Copywriting Examples You Need to See

Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in

Email Marketing January 3, 2024

9 Email Subject Line Best Practices For High Open Rates (+ Examples)

Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can

Copywriting January 2, 2024

9 Proven Copywriting Formulas (With Real-Life Examples)

Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took

Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Email Marketing December 25, 2023

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and

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