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Holiday Marketing October 20, 2023

7 Black Friday Popups Every Online Store Needs

As the big day nears, you’re likely fine-tuning your Black Friday emails and boosting your ad spending to increase website traffic. After all, you want to leverage this year’s

Email Marketing October 18, 2023

The 10 Best ConvertKit Alternatives for a Killer Email Marketing Strategy

ConvertKit isn’t your average email marketing platform. It caters to a specific niche: content creators who want to reach, engage, and build their audiences through email newsletters. So if you’re a

CRO October 16, 2023

29 Persuasive Power Words That Sell (With Real Life Examples)

In a world where AI tools can spit out an essay on any subject in mere seconds, it’s easy to overlook the value of individual words. Yet the fact remains: power words sell. With the right messaging,

Email Subject Lines October 13, 2023

86 of the Best Black Friday Subject Lines We’ve Seen

Black Friday is a busy time, not only for us marketers but also for consumers, having to sift through the many promotional emails in their inboxes. In this immense virtual competition, especially

Email Marketing October 11, 2023

Back-in-Stock Notification Emails: Best Practices, Examples, and Tips

Picture the scene: You walk into a brick-and-mortar store. After a little browsing, you find the “I’m emo, but in a Gerard Way” T-shirt you’ve been searching high and low for. But then disaster

Ecommerce Marketing October 9, 2023

The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives

An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to

Email Marketing October 6, 2023

Use These 9 Types of Black Friday Emails to Drive More Sales in 2024

Covid-19 has changed how online retailers profit from Black Friday. Gone are the days of queuing outside storefronts in the cold. In 2023, the majority of Black Friday transactions will take place

Onsite October 4, 2023

9 Eerie-sistible Halloween Popup Examples to Make You Scream

For ecommerce brands, the best way to avoid a fright this October 31st is to nail your Halloween campaigns. Spooky season is one of the year’s biggest shopping occasions, with the National Retail

Ecommerce Marketing October 2, 2023

8 Types of Buyer Motivation (And How to Segment on Them)

Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode

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