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Ecommerce

7 DTC Marketing Strategies to Skyrocket Customer Loyalty

What the average consumer cares about has changed tremendously in recent years.  Sixty percent of consumers will go out of their way to buy from a brand over a third-party retailer. Buying from big

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Email Marketing

9 August Newsletter Ideas (and Why They Work)

August is the height of summer. (Well, in the northern hemisphere at least.) But while the average consumer is contemplating two weeks on a beach or trying to figure out how to keep their kids

Ecommerce

7 Customer Segmentation Ideas to Grow Your Business

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

Email Marketing

Are Emails Case Sensitive? What You Need to Know

Picture this. You’ve gone to the trouble of creating a compelling email campaign. Convincing copy and stunning product images abound. You hit send and the emails are delivered to your list. Well…

Email Marketing

How to Improve Your Email Open Rate: 5 Research-Backed Tactics

Did you know that every $1 spent on email marketing delivers an average return of more than $35? And that 72 percent of consumers would rather receive communications from brands via email than other

Email Marketing

7 Apology Email Examples That’ll Help Inspire Your Own

Elton John got it right when he sang “sorry seems to be the hardest word.” According to research from Litmus, almost half of marketers don’t send corrections or apology emails after making some kind

Email Marketing

9 July Newsletter Examples (and Why They Work)

Let’s play a quick round of word association. Which words and phrases spring to mind when I say “July”? There’s a good chance you’re thinking barbecues, beach breaks, picnics, cocktails, and the 4th

Email Marketing

7 of The Best Upsell Email Examples We’ve Seen

Picture the scene: It’s been a long, busy day. So busy, in fact, that you didn’t have time to grab lunch. Famished, you make a beeline for the nearest burger joint. On autopilot, you order the

Email Marketing

7 Creative Free Shipping Email Examples That’ll Double Your AOV

You’ve reached a new customer with the perfect product ad. They saw it at exactly the right time when they were already looking to buy a product that’s just like yours. Having done their due

Email Marketing

7 Replenishment Email Examples That’ll Drive Repeat Purchases

Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.