9 Proven Copywriting Formulas (With Real-Life Examples)
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7 New Year Email Examples (That Are Super Effective)
7 January Newsletter Ideas (and Why They Work)
What Do Google & Yahoo’s New Sender Requirements Mean?
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9 Proven Copywriting Formulas (With Real-Life Examples)
Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took
How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)
Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they
7 New Year Email Examples (That Are Super Effective)
Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and
7 January Newsletter Ideas (and Why They Work)
After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to
What Do Google & Yahoo’s New Sender Requirements Mean?
If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or
14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)
Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people
Black Friday Statistics 2023: Key Insights for Ecommerce Merchants
BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's
5 New Year's Marketing Ideas That Work
January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the
The 7 Best Ecommerce Segments Every Store Needs Right Now
It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have
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