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What the average consumer cares about has changed tremendously in recent years. Sixty percent of consumers will go out of their way to buy from a brand over a third-party retailer. Buying from big
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Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in
Did you know that every $1 spent on email marketing delivers an average return of more than $35? And that 72 percent of consumers would rather receive communications from brands via email than other
Elton John got it right when he sang “sorry seems to be the hardest word.” According to research from Litmus, almost half of marketers don’t send corrections or apology emails after making some kind
You’ve reached a new customer with the perfect product ad. They saw it at exactly the right time when they were already looking to buy a product that’s just like yours. Having done their due
Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.