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Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand

  Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs

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Website Navigation: Follow These 6 Best Practices for a Seamless User Experience

  E-commerce success involves several different factors. You need a fast loading site, professional design and of course products worth buying. But one area that’s incredibly important, yet sometimes

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The Beginner’s Guide to Omni-Channel Marketing in 2022

  Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or

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What Are Micro Conversions? (11 Examples You Should Know)

  When I say “conversions,” what pops in your mind? For many brands, it’s something major like making a sale. That’s a natural reaction, and it’s totally understandable.  If you’re running an

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The 7 Best Donation Form Examples to Inspire Your Own

  By the time somebody reaches your donation page, they’re so close to the finish line. They’re almost ready to give to your cause. At this point, your goal is to make sure they follow through. And

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The 7 Best Giveaway Ideas You Can Use Today (+ Examples)

  If there’s one thing that marketers and consumers love equally, it’s giveaways. Branded competitions, contests, or sweepstakes—no matter which form they take, giveaways carry a certain value both

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Use These 9 Proven Tips to Reduce E-Commerce Returns

  E-commerce returns are the bane of online businesses. Nearly half (48 percent) of digital shoppers said they made at least one return in 2018, and over $369 billion of sales were lost as a result.

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Visual Marketing 101: How to Seduce Email Subscribers with Visual Content

  Did you know that humans have a shorter attention span than goldfish Shocking, right? In Microsoft’s study of the human attention span, they found that we only have an attention span of about eight

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What Is a Good Conversion Rate? (And How to Improve Yours)

  Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by. According to Google Trends, search interest in the

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How to Use Customer Testimonials in Your Emails (+ Examples)

  It’s impossible to overstate the value of quality customer testimonials. So rather than resorting to hyperbole, I’ll give you a couple of interesting stats that demonstrate how effective a positive