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Holiday Marketing June 27, 2024

4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy

For marketers, July is the new September. As Black Friday has become Black October, if it feels like we’re kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year,

Holiday Marketing January 5, 2024

11 Valentine’s Day Marketing Strategies You Can Try Today

Valentine’s Day is one of the biggest commercial opportunities for marketers. With spending expected to reach $22 billion this year in the US alone, you need to leverage this romantic ecommerce

Copywriting January 2, 2024

9 Proven Copywriting Formulas (With Real-Life Examples)

Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I took

Brand Marketing December 25, 2023

How to Build an Ecommerce Community (Plus 8 Ecommerce Brands with Excellent Communities)

Ecommerce brands could learn a lot from Taylor Swift. Over the years, Tay Tay has built a community of devout #Swifties desperate for every last scrap of information about their icon. Because they

Ecommerce Marketing December 18, 2023

14 Powerful Shopify Tips to Build, Launch & Scale Your Store (With Examples)

Everyone on the internet tells you that building a Shopify store is easy. And while a Shopify store is a great online business venture, becoming successful is not always as straightforward as people

Holiday Marketing December 7, 2023

5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the

Email Segmentation December 4, 2023

The 7 Best Ecommerce Segments Every Store Needs Right Now

It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have

Marketing Automation November 27, 2023

8 Automation Strategies to Improve Customer Experience (That Are Worth Implementing Today)

Customers love it when businesses make their lives easier. They want solutions that save time, provide personalized experiences, and get their needs met. Meeting those expectations is crucial for

Email Marketing November 20, 2023

The Complete Guide to Email Marketing in 2024: Best Practices, & Fantastic Examples

This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in

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