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Did you know that every $1 spent on email marketing delivers an average return of more than $35? And that 72 percent of consumers would rather receive communications from brands via email than other
Elton John got it right when he sang “sorry seems to be the hardest word.” According to research from Litmus, almost half of marketers don’t send corrections or apology emails after making some kind
You’ve reached a new customer with the perfect product ad. They saw it at exactly the right time when they were already looking to buy a product that’s just like yours. Having done their due
Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.
To run a successful ecommerce business you must build long-term relationships with customers. When you increase customer loyalty by just 7 percent, you increase customer lifetime value by more than
How do you produce emails that your audience will not only love but also act upon? That’s the burning question we all want an answer to. When you fail to send relevant, valuable emails, your audience
Brands are obsessed with new customers. That kind of makes sense—after all, acquisition means growth, right? When you actually dig into the numbers, though, it’s hard to justify focusing on new