Copywriting
Popup Copywriting 101: 9 Little-Known Ways to Turn Traffic Into Sales
If there’s one thing I hate, it’s ugly, intrusive popups. But if there’s anything I hate more, it’s ugly intrusive popups that ignore copywriting best practices. I’ve seen more than my fair share
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Product Descriptions: The Only Guide You’ll Ever Need
If you’ve ever Googled “how to write product descriptions,” you’ve likely come across the following suggestions: Focus on benefits, use power words, give detailed product information, add product
E-Commerce Copywriting 101: 5 Principles You Need to Master
There’s a game being played online every day… Only you might not realize it. If you are, chances are you’re enjoying greater profits while working fewer hours than your competitors. And if you’re
How to Craft Killer Product Headlines (Inc. Examples)
Product headlines. At first glance, they seem incredibly simple. They’re just a handful of words used to describe what a product does, what its benefits are, why you should buy it, etc. Yet the
9 Persuasive Words That Sell (+ Real-Life Examples)
Copywriting is a misleading word. If you’ve ever sat down to write an email, it’s likely you wrote what looked right or “felt” creative. But it’s foolish to rely on feeling alone. You see, good
9 Proven Copywriting Formulas (With Real-Life Examples)
Copywriting can make or break a conversion. There are tons of copywriting formulas out there today, but not all are created equal. To test the effectiveness of different copywriting formulas, I
9 Email Copywriting Best Practices That’ll Boost Engagement
Email marketing has come on in leaps and bounds in the past few years. Whereas it used to be super spammy, today it’s… Well, sometimes it’s still super spammy. But often it’s smart. Smart list
7 Killer Product Headline Examples From E-Commerce Brands
Capturing and keeping consumers’ attention is tough. If you don’t pull them in straight away, they’ll move on quicker than Ross when he and Rachel were “on a break”. In fact, 51.75 percent of
7 Awe-Inspiring Email Copywriting Examples You Need to See
Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38
5 Email Copywriting Examples You Need to See
It’s a well-known feeling among marketers… You’re trying to write an email campaign for our email list but you just can’t seem to find the right angle. If this sounds familiar—keep reading. Today,