Tourism Marketing: Build Stronger Customer Relationships Through Email
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Tourism Marketing: Build Stronger Customer Relationships Through Email
The global travel experience market could soon be worth a cool $1 trillion – music to the ears of providers who slogged through the long, hard months of the pandemic. But if you’re going to grab your
Apple iOS 18.2: What It Means for Your 2025 Email Marketing Strategy And Beyond
Apple released iOS 18.2 on December 12th, 2024, and with it came major changes to the Apple Mail inbox. While there are no major privacy impacts this time (we can all breathe a sigh of relief), there
4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy
For marketers, July is the new September. As Black Friday has become Black October, if it feels like we’re kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year,
9 Must-Have Email Examples for the Fashion & Apparel Industry
The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the ecommerce segment of fashion and apparel will increase at a compound annual
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
7 Advanced Welcome Emails from Top Ecommerce Brands
Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional
How to Calculate the Average Customer Lifetime Value for Ecommerce
Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build
How to Write Social Proof-Infused Subject Lines (+ Examples)
I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions
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