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Level Up Your List Growth With Creative Strategies That Customers Love
Take the mystery out of list growth (and return the fun) with inspiration from brands that put customers first. Using high-value customer offerings to grow subscriber lists will help reach target customers that soon turn into VIPs.
Ecomm Brand Stories = Marketing Magic ( and 4 Examples To Inspire Yours)
Today's customers crave a deeper relationship with the brands they purchase from, and your brand story helps them understand why you are special and love you for it. That's how buyers become brand evangelists that are the backbone of your business. Ready to put yours to work? Get inspired by four brands that use their brand story to make marketing magic.
Keep Your Strategies Sharp: 2022 Ecomm Marketing Insights, Trends, and Predictions
Keep your ecommerce marketing sharp with these trends, insights, and predictions for 2022. You'll be inspired to try something new and motivated to refine what's working well. Either way, this is everything you need to drive your business forward with a creative approach this year.
As Easy As Asking: Why Customer Interviews Are Essential
When you want to refine your marketing and improve your products, customer interviews are the way to go. They help you validate or disprove your ideas, hunches, and beliefs so you can build your brand, boost sales, and win new customers. Insights from your audience are worth their weight in gold, and it really can be as easy as asking.
Work Smarter, Not Harder: Exit The Content Creation Hamster Wheel
You've heard it once, you've heard it twice: content is king. But what is an ecommerce all-star (that's you) to do when content creation is a hamster wheel with no exit? Despair no more; we're here to share the secret every content marketing expert lives by: cross-channel content strategy.
Future Proofed Metrics (thanks, iOS15!)
As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate Revenue Attribution Rates that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.
BFCM 2021 Recap: The Ecommerce Rebellion Is In Full Swing
The BFCM 2021 numbers are in, and this is what they say: the ecommerce rebellion is in full swing, and it's fundamentally changing the landscape of shopping and retail for the better.
Your Brand Story IS Your Marketing, Here's How To Write It
Share your brand story and see your sales soar. When customers purchase items feeling aligned with a brand's entire ethos, they turn into VIPs. We’re here to help you write your brand story so your marketing messages touch hearts, inspire minds, and help your CLTV skyrocket.
How (and Why) To Create Your Ideal Customer Profile
Knowing your customer is key to revenue-driving ecommerce marketing. Supercharge your strategy with an Ideal Customer Profile (ICP); a simple tool that gets you inside the minds and lives of your customers so you know how to talk to and how to help them.
Glow Up Guide: Email Marketing For Beauty Brands
How do beauty brands make a splash in a very crowded marketplace? Build deep customer relationships where you have direct access to your customers: email. We cover the key elements of an effective email strategy so you can get started today.