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Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional
Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build
I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions
Spring is my absolute favorite season. Colors begin coming back to our lives; the sun starts feeling warmer. There’s simply more joy in the air. For many consumers, spring is also a time to declutter
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position
Email marketing statistics change about as quickly as Kim Kardashian changes outfits. Marketers must stay in tune with email marketing statistics because they have a massive impact on how we view the
Email marketing is the gift that keeps on giving. According to the latest data from Campaign Monitor, email is more valuable than ever, delivering an ROI of $42 for every dollar spent—up from $38 in