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Every Ecommerce Holiday You Should Prepare for in 2023
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your
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7 of the Best April Fools Email Examples We’ve Ever Seen
April Fools' Day brings a welcome chance for ecommerce stores and their customers to have some good-natured fun. It turns out that customers actually prefer humor in marketing. Oracle's recent
How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)
Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed
The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)
St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails. According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a
The 9 Best Ecommerce Podcasts You Must Follow in 2023
If you ever searched for the best ecommerce podcasts on Spotify or Apple Music, you’ve seen how many options there are out there. As of writing, Spotify has over 2.2 million podcasts with a good
How to Use Channel Marketing (Your Key to Unlocking More Sales)
Marketing in ecommerce is far from easy. Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working. So why not
7 March Newsletter Ideas (That Will Inspire Your Spring Campaigns)
March feels like a blessed relief after those long, cold winter months. Not just because the weather’s finally heating up, but because consumers are finally spending money again. In March 2022, US
7 Email Capture Tools for Ecommerce in 2023
Growing your customer base is often one of the most important aspects of creating a profitable ecommerce business, no matter the niche. With digital marketing more necessary than ever, keeping track
Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)
It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel
Cause Marketing for Ecommerce Brands: Everything You Need to Know
It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For