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Ecommerce

7 Customer Segmentation Ideas to Grow Your Business

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

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Email Marketing

Are Emails Case Sensitive? What You Need to Know

Picture this. You’ve gone to the trouble of creating a compelling email campaign. Convincing copy and stunning product images abound. You hit send and the emails are delivered to your list. Well…

Email Marketing

How to Improve Your Email Open Rate: 5 Research-Backed Tactics

Did you know that every $1 spent on email marketing delivers an average return of more than $35? And that 72 percent of consumers would rather receive communications from brands via email than other

Email Marketing

7 Apology Email Examples That’ll Help Inspire Your Own

Elton John got it right when he sang “sorry seems to be the hardest word.” According to research from Litmus, almost half of marketers don’t send corrections or apology emails after making some kind

Email Marketing

9 July Newsletter Examples (and Why They Work)

Let’s play a quick round of word association. Which words and phrases spring to mind when I say “July”? There’s a good chance you’re thinking barbecues, beach breaks, picnics, cocktails, and the 4th

Email Marketing

7 of The Best Upsell Email Examples We’ve Seen

Picture the scene: It’s been a long, busy day. So busy, in fact, that you didn’t have time to grab lunch. Famished, you make a beeline for the nearest burger joint. On autopilot, you order the

Email Marketing

7 Creative Free Shipping Email Examples That’ll Double Your AOV

You’ve reached a new customer with the perfect product ad. They saw it at exactly the right time when they were already looking to buy a product that’s just like yours. Having done their due

Email Marketing

7 Replenishment Email Examples That’ll Drive Repeat Purchases

Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.

Ecommerce

8 Types of Buyer Motivation You Need to Know

Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode

Ecommerce

13 Best BigCommerce Apps for 2022 (Free & Paid)

You don’t need to work at the speed of The Flash to manage a website effectively. All you need is a stack of handy apps to boost performance and efficiency. The only trouble is there are 100s of apps