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7 of the Best Demographic Segmentation Examples We've Ever Seen
Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,
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7 Awesome April Newsletter Ideas (You Didn't Know You Needed)
Some months it can seem tough to come up with newsletter ideas. Fortunately, April isn’t one of those months. With a calendar that includes April Fool’s Day, Easter, and tax return season, there’s no
10 Klaviyo Alternatives (That Are Worth Switching To)
Ecommerce marketers are busy. From promoting product launches to launching flash sales to generating ecommerce leads, it often feels there just aren’t enough hours to fit everything in. And let’s not
Why Ecommerce Sellers Need a Customer-First Strategy for Sustainable Growth in 2023
It’s a hard time to be in ecommerce right now. The promotions and marketing initiatives that used to work just aren’t bringing in the same return anymore. Things have changed. Massive pandemic
Every Ecommerce Holiday You Should Prepare for in 2023
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your
7 of the Best April Fools Email Examples We’ve Ever Seen
April Fools' Day brings a welcome chance for ecommerce stores and their customers to have some good-natured fun. It turns out that customers actually prefer humor in marketing. Oracle's recent
How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)
Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed
The 7 Best St. Patrick's Day Emails We’ve Ever Seen (Plus Examples)
St. Patrick's Day is an occasion to have some fun and get creative with your marketing emails. According to Statista, over 60% of Americans plan to celebrate St. Patrick's Day, which makes it a
The 9 Best Ecommerce Podcasts You Must Follow in 2023
If you ever searched for the best ecommerce podcasts on Spotify or Apple Music, you’ve seen how many options there are out there. As of writing, Spotify has over 2.2 million podcasts with a good
How to Use Channel Marketing (Your Key to Unlocking More Sales)
Marketing in ecommerce is far from easy. Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working. So why not