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Consumers have long insisted that price is less important than quality when making purchase decisions. I’m no psychologist, but I think there’s reason to be a little skeptical about those findings.
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Growing an email marketing list is a constant battle. It’s hard enough persuading potential customers to sign up in the first place. But for many brands, it’s even harder to keep them engaged weeks,
Email needs to be a key channel in your marketing mix. The reach is there as four billion people use email daily. Plus, it garners results, with 95 percent of marketers saying email marketing helped
Data is the lifeblood of marketers. We’d probably write romantic love songs to data if we had the time. Why do we heart data so much? Well, without analytics you just have guesswork. And that’s a
What the average consumer cares about has changed tremendously in recent years. Sixty percent of consumers will go out of their way to buy from a brand over a third-party retailer. Buying from big