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Holiday Marketing June 27, 2024

4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy

For marketers, July is the new September. As Black Friday has become Black October, if it feels like we’re kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year,

Email Marketing March 18, 2024

9 Must-Have Email Examples for the Fashion & Apparel Industry

The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the ecommerce segment of fashion and apparel will increase at a compound annual

Email Marketing February 19, 2024

How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]

Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they

Email Marketing February 12, 2024

4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers

Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the

Marketing Automation February 5, 2024

7 Advanced Welcome Emails from Top Ecommerce Brands

Of all the email campaigns you ever build, your welcome series is the most important. Welcome emails see an average open rate of 63.91 percent—almost three times higher than all types of promotional

Customer Experience February 1, 2024

How to Calculate the Average Customer Lifetime Value for Ecommerce

Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build

CRO February 1, 2024

How to Write Social Proof-Infused Subject Lines (+ Examples)

I think you’ll agree with me on this: To receive more email opens, you need compelling subject lines. And you’ve probably heard about how to write attention-grabbing subject lines with suggestions

Email Marketing January 30, 2024

9 of the Best Spring Email Examples We’ve Ever Seen

Spring is my absolute favorite season. Colors begin coming back to our lives; the sun starts feeling warmer. There’s simply more joy in the air. For many consumers, spring is also a time to declutter

Email Marketing January 29, 2024

Every Ecommerce Holiday You Should Prepare for in 2024

You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position

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