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Level Up Your List Growth With Creative Strategies That Customers Love Cover Image

Best Practices

Level Up Your List Growth With Creative Strategies That Customers Love

Take the mystery out of list growth (and return the fun) with inspiration from brands that put customers first. Using high-value customer offerings to grow subscriber lists will help reach target customers that soon turn into VIPs.

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7 min read
Ecomm Brand Stories = Marketing Magic ( and 4 Examples To Inspire Yours) Cover Image

Best Practices

Ecomm Brand Stories = Marketing Magic ( and 4 Examples To Inspire Yours)

Today's customers crave a deeper relationship with the brands they purchase from, and your brand story helps them understand why you are special and love you for it. That's how buyers become brand evangelists that are the backbone of your business. Ready to put yours to work? Get inspired by four brands that use their brand story to make marketing magic.

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4 min read
Keep Your Strategies Sharp: 2022 Ecomm Marketing Insights, Trends, and Predictions Cover Image

News

Keep Your Strategies Sharp: 2022 Ecomm Marketing Insights, Trends, and Predictions

Keep your ecommerce marketing sharp with these trends, insights, and predictions for 2022. You'll be inspired to try something new and motivated to refine what's working well. Either way, this is everything you need to drive your business forward with a creative approach this year.

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8 min read
As Easy As Asking: Why Customer Interviews Are Essential Cover Image

Best Practices

As Easy As Asking: Why Customer Interviews Are Essential

When you want to refine your marketing and improve your products, customer interviews are the way to go. They help you validate or disprove your ideas, hunches, and beliefs so you can build your brand, boost sales, and win new customers. Insights from your audience are worth their weight in gold, and it really can be as easy as asking.

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8 min read
Work Smarter, Not Harder: Exit The Content Creation Hamster Wheel Cover Image

Best Practices

Work Smarter, Not Harder: Exit The Content Creation Hamster Wheel

You've heard it once, you've heard it twice: content is king. But what is an ecommerce all-star (that's you) to do when content creation is a hamster wheel with no exit? Despair no more; we're here to share the secret every content marketing expert lives by: cross-channel content strategy.

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7 min read
Future Proofed Metrics (thanks, iOS15!) Cover Image

Email Marketing

Future Proofed Metrics (thanks, iOS15!)

As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate Revenue Attribution Rates that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.

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5 min read
BFCM 2021 Recap: The Ecommerce Rebellion Is In Full Swing Cover Image

News

BFCM 2021 Recap: The Ecommerce Rebellion Is In Full Swing

The BFCM 2021 numbers are in, and this is what they say: the ecommerce rebellion is in full swing, and it's fundamentally changing the landscape of shopping and retail for the better.

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7 min read
Your Brand Story IS Your Marketing, Here's How To Write It Cover Image

Best Practices

Your Brand Story IS Your Marketing, Here's How To Write It

Share your brand story and see your sales soar. When customers purchase items feeling aligned with a brand's entire ethos, they turn into VIPs. We’re here to help you write your brand story so your marketing messages touch hearts, inspire minds, and help your CLTV skyrocket.

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5 min read
How (and Why) To Create Your Ideal Customer Profile Cover Image

Best Practices

How (and Why) To Create Your Ideal Customer Profile

Knowing your customer is key to revenue-driving ecommerce marketing. Supercharge your strategy with an Ideal Customer Profile (ICP); a simple tool that gets you inside the minds and lives of your customers so you know how to talk to and how to help them.

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6 min read
Glow Up Guide: Email Marketing For Beauty Brands Cover Image

Email Marketing

Glow Up Guide: Email Marketing For Beauty Brands

How do beauty brands make a splash in a very crowded marketplace? Build deep customer relationships where you have direct access to your customers: email. We cover the key elements of an effective email strategy so you can get started today.

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13 min read

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