Ecommerce

Ecommerce

8 Best DTC Brands You Need to Know About (2022)

From PepsiCo to Nike, many of the largest global brands are adopting some form of direct-to-consumer (DTC) approach. Why? DTC brands are some of the most innovative in the ecommerce space. Their

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Ecommerce

A Complete Guide to SMS Short Codes

The removal of third-party cookies has made marketing much more difficult for ecommerce companies. Without targeted ads, many marketers don’t know what to do. But all is not lost.  You must adapt and

Ecommerce

7 Customer Retention Strategies That’ll Boost Customer Loyalty

It’s okay if you lose customers when you have a robust customer acquisition strategy, right?  Well, a rotating door-style approach isn’t the smartest from a business point of view. A solid customer

Ecommerce

7 Halloween Marketing Strategies to Try in 2022

Total Halloween spending in the US is expected to hit a record $10.6 billion in 2022, with the average household planning to splash out more than $100 on the spooky holiday. That’s a whole lot of

Ecommerce

8 DTC Statistics You Need to Know (2022)

The DTC model is all that and a bag of chips. Anyone in the business of e-commerce knows that DTC brands are the creators and innovators when it comes to both product and strategy. So I’ve gathered

Ecommerce

7 DTC Marketing Strategies to Skyrocket Customer Loyalty

What the average consumer cares about has changed tremendously in recent years.  Sixty percent of consumers will go out of their way to buy from a brand over a third-party retailer. Buying from big

Ecommerce

7 Customer Segmentation Ideas to Grow Your Business

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

Ecommerce

8 Types of Buyer Motivation You Need to Know

Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode

Ecommerce

13 Best BigCommerce Apps for 2022 (Free & Paid)

You don’t need to work at the speed of The Flash to manage a website effectively. All you need is a stack of handy apps to boost performance and efficiency. The only trouble is there are 100s of apps

Ecommerce

14+ SMS Marketing Statistics You Need to Know (2022)

Haven’t got SMS marketing totally figured out yet? You’re not the only one.  Around a quarter of marketers don’t think they’re using SMS to its full potential and believe they need to do more to get