Ecommerce

Ecommerce

5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the holiday season. In fact, in 2021, January saw the second-lowest

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Ecommerce

7 January Newsletter Ideas (and Why They Work)

After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to

Ecommerce

7 December Newsletter Ideas (and Why They Work)

Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See

Ecommerce

8 Best DTC Brands You Need to Know About (2022)

From PepsiCo to Nike, many of the largest global brands are adopting some form of direct-to-consumer (DTC) approach. Why? DTC brands are some of the most innovative in the ecommerce space. Their

Ecommerce

A Complete Guide to SMS Short Codes

The removal of third-party cookies has made marketing much more difficult for ecommerce companies. Without targeted ads, many marketers don’t know what to do. But all is not lost.  You must adapt and

Ecommerce

7 November Newsletter Ideas (and Why They Work)

Ever wish ecommerce marketing was less boom-and-bust? You spend the long summer months scratching around for marketing ideas, while a dispassionate audience studiously ignores you. Then November

Ecommerce

7 Customer Retention Strategies That’ll Boost Customer Loyalty

It’s okay if you lose customers when you have a robust customer acquisition strategy, right?  Well, a rotating door-style approach isn’t the smartest from a business point of view. A solid customer

Ecommerce

7 Halloween Marketing Strategies to Try in 2022

Total Halloween spending in the US is expected to hit a record $10.6 billion in 2022, with the average household planning to splash out more than $100 on the spooky holiday. That’s a whole lot of

Ecommerce

7 October Newsletter Ideas (and Why They Work)

October is the first full month of fall. It’s all about pumpkin spice lattes, cozy outfits, Halloween costumes… and shopping. That’s right. Data shows that in 2021, October saw the second-highest US

Ecommerce

9 September Newsletter Ideas (and Why They Work)

September is a time of flux. The Labor Day weekend signals the end of summer, with fall wardrobes to the fore. Students are back at school and university. The new NFL season kicks into gear. And it