Ecommerce
Why Ecommerce Sellers Need a Customer-First Strategy for Sustainable Growth in 2023
It’s a hard time to be in ecommerce right now. The promotions and marketing initiatives that used to work just aren’t bringing in the same return anymore. Things have changed. Massive pandemic
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Every Ecommerce Holiday You Should Prepare for in 2023
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your
How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)
Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed
The 9 Best Ecommerce Podcasts You Must Follow in 2023
If you ever searched for the best ecommerce podcasts on Spotify or Apple Music, you’ve seen how many options there are out there. As of writing, Spotify has over 2.2 million podcasts with a good
How to Use Channel Marketing (Your Key to Unlocking More Sales)
Marketing in ecommerce is far from easy. Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working. So why not
Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)
It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel
Cause Marketing for Ecommerce Brands: Everything You Need to Know
It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For
5 Relationship Marketing Strategies To Retain Customers (Examples Included)
In a world of expanding competition, it's more important than ever to build relationships with your customers. It helps turn one-time shoppers into loyal brand advocates who keep coming back.
5 New Year's Marketing Ideas That Work
January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the holiday season. In fact, in 2021, January saw the second-lowest
7 January Newsletter Ideas (and Why They Work)
After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to