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9 Veterans Day Email Examples That Work

Veterans Day is a US federal holiday celebrated every November 11 to honor military veterans of the US Armed Forces. As such, it’s often mistaken for Memorial Day, which is actually a whole other

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Ecommerce

8 Best DTC Brands You Need to Know About (2022)

From PepsiCo to Nike, many of the largest global brands are adopting some form of direct-to-consumer (DTC) approach. Why? DTC brands are some of the most innovative in the ecommerce space. Their

Ecommerce

A Complete Guide to SMS Short Codes

The removal of third-party cookies has made marketing much more difficult for ecommerce companies. Without targeted ads, many marketers don’t know what to do. But all is not lost.  You must adapt and

Email Marketing

7 November Newsletter Ideas (and Why They Work)

Ever wish ecommerce marketing was less boom-and-bust? You spend the long summer months scratching around for marketing ideas, while a dispassionate audience studiously ignores you. Then November

Email Marketing

7 Thanksgiving Marketing Ideas to Try in 2022

Thanksgiving, celebrated in the US on the fourth Thursday in November, is a double win for marketers. On the one hand, it’s a time for loved ones to come together to watch football, attend a parade,

Email Marketing

7 Cyber Monday Email Examples (and Why They Work)

The Thanksgiving weekend is make or break for retailers.  In 2021, almost 180 million Americans shopped over the five-day period, according to the National Retail Federation. That’s almost 21 million

Ecommerce

7 Customer Retention Strategies That’ll Boost Customer Loyalty

It’s okay if you lose customers when you have a robust customer acquisition strategy, right?  Well, a rotating door-style approach isn’t the smartest from a business point of view. A solid customer

Email Marketing

9 Back-to-School Email Examples to Inspire Your Next Campaign

Back-to-school is one of the busiest retail “events” of the year. According to the National Retail Federation (NRF), the average US household planned to spend a cool $864.35 during the 2022

Ecommerce

7 Halloween Marketing Strategies to Try in 2022

Total Halloween spending in the US is expected to hit a record $10.6 billion in 2022, with the average household planning to splash out more than $100 on the spooky holiday. That’s a whole lot of

Email Marketing

7 October Newsletter Ideas (and Why They Work)

October is the first full month of fall. It’s all about pumpkin spice lattes, cozy outfits, Halloween costumes… and shopping. That’s right. Data shows that in 2021, October saw the second-highest US