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8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
13 Small Business Marketing Strategies You Can Try Today (+ 5 Tools to Test)
As a small business, you don’t have the budget and resources of your larger rivals. You can’t afford to drop millions of dollars promoting your latest product launch. And you don’t have an office (or
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
How to Write a Refund Policy for Your Online Store (+ Examples)
Writing a refund policy may seem like an afterthought, often pushed to the bottom of the to-do list for new online store owners. It shouldn't be. It's estimated that 67% of shoppers check the returns
How to Perform a Competitive Landscape Analysis from Scratch
Picture this: You're standing at the starting line of a race, surrounded by other athletes. You're capable of winning, but before the starting gun goes off, you take a glance around. Who are you up
7 of the Best Ecommerce Pricing Examples (To Maximize Conversion)
Pricing your ecommerce products might sound like an easy feat. Just set a price, and away you go. In reality, it can be challenging, and it's one of the most important things to do right. Poor
Inbound Marketing For Ecommerce: Everything You Need To Know
Outbound marketing is like playing high-stakes darts. You throw one dart into a pool of dartboards, and hope that you make at least one bullseye. While that’s well and good, if the only strategy
The 7 Best Ecommerce Products To Sell Online in 2024
When searching for the best ecommerce products to sell online, you may be overwhelmed by the plethora of choices. The internet is full of products; the problem is not a lack of them. The challenge is
7 Common Ecommerce Mistakes (We Shouldn’t Be Seeing in 2024)
Running an ecommerce business is far from easy. The razor-thin net margins as low as 0.64% in the ecommerce game force you to have a large customer base — which means you need lots of traffic — to at
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