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Scarcity Marketing: 6 Innovative Tactics You Need to Know (+ Examples)
It’s no secret: Scarcity marketing works. People always want what they can’t have because they think the grass is greener on the other side. Many marketers are already using scarcity in their email
8 of the Best FOMO Marketing Examples for 2026
Did you see that video? Have you heard that song? Have you done that challenge? These are all questions you may hear from friends, family or colleagues on any given day. Answer “no,” and you’ll
Satisfaction Guarantees: 7 of The Best Examples We’ve Seen (and When to Use Them)
Product close-ups, size guides, augmented reality … No matter how much you help customers visualize your products, online shopping will always carry a certain amount of risk for consumers. After all,
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
13 Small Business Marketing Strategies You Can Try Today (+ 5 Tools to Test)
As a small business, you don’t have the budget and resources of your larger rivals. You can’t afford to drop millions of dollars promoting your latest product launch. And you don’t have an office (or
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
How to Write a Refund Policy for Your Online Store (+ Examples)
Writing a refund policy may seem like an afterthought, often pushed to the bottom of the to-do list for new online store owners. It shouldn't be. It's estimated that 67% of shoppers check the returns
How to Perform a Competitive Landscape Analysis from Scratch
Picture this: You're standing at the starting line of a race, surrounded by other athletes. You're capable of winning, but before the starting gun goes off, you take a glance around. Who are you up
7 of the Best Ecommerce Pricing Examples (To Maximize Conversion)
Pricing your ecommerce products might sound like an easy feat. Just set a price, and away you go. In reality, it can be challenging, and it's one of the most important things to do right. Poor
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