8 Types of Buyer Motivation (And How to Segment on Them)
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8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
10 World-Class Copywriting Examples to Add to Your Swipe File
Jim Rohn once said, “Interested people want to know if it works. Fascinated people want to learn how it works.”. Copywriting is no exception. You can easily become a better copywriter by collecting
10 Fantastic Omnisend Alternatives to Get Next-Level Email Campaigns
With 87 percent of B2C marketers using automation as part of their email marketing strategies, there’s no lack of demand for ecommerce-focused automation platforms. Omnisend is just such a platform,
How to Achieve a Great Email Sender Reputation – Tips, Tools, and More
In a digital realm full of overflowing inboxes and fleeting attention spans, the fate of your emails hangs in the balance. With a single click, emails travel toward your audience’s inbox, navigating
9 Little-Known Black Friday Marketing Strategies (That Work Like a Charm)
The busiest shopping day of the year is around the corner. According to the National Retail Federation, ecommerce holiday spending in last November and December exceeded $789 billion in the US only.
What Apple's iOS 17 Privacy Updates Mean for Marketers
Every year when September rolls around, three things are certain. Kids are back in school, pumpkin spice lattes are back in season, and Apple is back with a new iOS version. This means new emojis
10 Constant Contact Alternatives to Help You Choose the Right ESP
Launched way back in 1995, Constant Contact is practically geriatric in the fast-moving world of digital marketing. This longevity has helped it build one of the strongest brands on the market… Image
9 Repeat Purchase Examples That’ll Double Your Sales
Brands are obsessed with new customers. That kind of makes sense—after all, acquisition means growth, right? When you actually dig into the numbers, though, it’s hard to justify focusing on new
10 Excellent GetResponse Alternatives That'll Transform Your Strategy
GetResponse is one of the biggest names in email marketing. With its complex automations, sophisticated list management, and exceptional email deliverability, it’s easy to see why GetResponse is the
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