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Few things in the ecommerce world are more frustrating (and costly) than abandoned carts. You’ve got within inches of a sale, only for the customer to up and leave your Shopify store at the last
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
First impressions are everything—in real-life and with email marketing. Create a strong connection right out of the gate and you set the stage for solid reader engagement, click-throughs, and
To run a successful ecommerce business you must build long-term relationships with customers. When you increase customer loyalty by just 7 percent, you increase customer lifetime value by more than
Let me do some extremely simple math to illustrate the power of referral marketing: Say you’ve got 10,000 contacts on your email list. According to the Survey Center on American Life, 53 percent of
Think about all the work that goes into sending a marketing email. Brainstorming ideas. Working on the design. Writing the body copy. Coming up with a snappy subject line. So it’s a little depressing
First impressions matter in marketing—just as they do in real life. Your welcome emails are the perfect opportunity to leave a great first impression on new email subscribers. One that signals the