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Ecommerce September 11, 2023

13 Small Business Marketing Strategies You Can Try Today (+ 5 Tools to Test)

As a small business, you don’t have the budget and resources of your larger rivals. You can’t afford to drop millions of dollars promoting your latest product launch. And you don’t have an office (or

Email Marketing September 6, 2023

How to Make Amazing Abandoned Cart Emails for Shopify

Few things in the ecommerce world are more frustrating (and costly) than abandoned carts. You’ve got within inches of a sale, only for the customer to up and leave your Shopify store at the last

Ecommerce Marketing September 4, 2023

11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)

Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,

Email Marketing Examples September 1, 2023

Borrow From These Welcome Message Examples to Create Instant Rapport with New Email Readers

First impressions are everything—in real-life and with email marketing. Create a strong connection right out of the gate and you set the stage for solid reader engagement, click-throughs, and

Marketing Automation September 1, 2023

7 Post-Purchase Email Examples to Inspire Your Own

To run a successful ecommerce business you must build long-term relationships with customers. When you increase customer loyalty by just 7 percent, you increase customer lifetime value by more than

Email Marketing September 1, 2023

9 of the Best Fall Email Examples We’ve Ever Seen

With Halloween, Cyber Week, and pre-holiday gift shopping, fall means a high-revenue season (and a hectic few months) for e-commerce marketers. While marketers have a lot to work with in fall, they

Email Marketing August 30, 2023

13 Loyalty-Building Referral Email Examples (+ Templates & Tips)

Let me do some extremely simple math to illustrate the power of referral marketing: Say you’ve got 10,000 contacts on your email list. According to the Survey Center on American Life, 53 percent of

Email Marketing August 28, 2023

How to Improve Your Email Open Rate: 10 Research-Backed Tactics

Think about all the work that goes into sending a marketing email. Brainstorming ideas. Working on the design. Writing the body copy. Coming up with a snappy subject line. So it’s a little depressing

Holiday Marketing August 25, 2023

17 Summer Marketing Ideas You Can Try Today

Historically, when the weather heats up, online sales cool down as shoppers spend more traveling, dining out, and generally enjoying the great outdoors. All of which means that if you’re going to

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