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Email Marketing

What Can You Do with Shopify Email Marketing? A Platform Walkthrough

  I absolutely love Shopify. I think it’s one of the most innovative e-commerce platforms out there, and it’s really leveled the playing field for smaller digital stores.  And apparently, I’m not the

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Ecommerce

Use These 9 Types of Black Friday Emails to Drive More Sales in 2022

  Covid-19 has changed how online retailers profit from Black Friday. Gone are the days of queuing outside storefronts in the cold. In 2022, the majority of Black Friday transactions will take place

Data & Studies

Popups Are Dead. Wrong. Here’s What We Found from Analyzing 1+ Billion Popups (Original Research)

  If you’re an online retailer, you’re likely using email popups to grow your email list and recommend popular products. But what you might not know is how to optimize those popups for maximum

Ecommerce

The 7 Best WooCommerce Stores to Inspire Your Own (2022)

  WooCommerce is hands down the most popular e-commerce platform. As of 2021, it had been downloaded more than 82.3 million times and had over 3.8 million sites running on it.  In terms of market

CRO

Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand

  Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs

Website Popups

We Looked at 2,347 Popup Teasers. Here Are 7 of Our Favorite

  When most marketers think about popups, they think about, well, popups. They think about the form, with a headline, body copy, an input field, and a call-to-action. But there’s more to a popup than

Website Popups

The Only 7 Popups You Need to Drive More Leads and Sales

Forget everything you think you know about website popups. In this article, I'll share the seven types of popups you need to know or at least be familiar with. Not all will be relevant to your

Ecommerce

Shopify vs. Etsy: Which Platform Is the Best For You?

  Shopify and Etsy are both for selling and marketing your products, but which one is the right choice for your business? In this “Shopify vs. Etsy” guide, I’ll walk you through key similarities and

Ecommerce

Optimize Your Checkout with These 12 Simple (But Overlooked) Conversion Tactics

  The most important part of your website is your checkout. It’s the place where prospects become customers (read: it’s where you make money). But creating a seamless checkout experience isn’t always

Ecommerce

The 5 Best E-Commerce CRM Software You Can Use in 2022

  Managing customer relationships can be exhausting. Fortunately, there are many great tools in the market to help make this a more efficient process for online stores. When used to its full