Posts by Laura Gee
Tourism Marketing: Build Stronger Customer Relationships Through Email
The global travel experience market could soon be worth a cool $1 trillion – music to the ears of providers who slogged through the long, hard months of the pandemic. But if you’re going to grab your
Apple iOS 18.2: What It Means for Your 2025 Email Marketing Strategy And Beyond
Apple released iOS 18.2 on December 12th, 2024, and with it came major changes to the Apple Mail inbox. While there are no major privacy impacts this time (we can all breathe a sigh of relief), there
4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy
For marketers, July is the new September. As Black Friday has become Black October, if it feels like we’re kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year,
What Do Google & Yahoo’s New Sender Requirements Mean?
If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or
Black Friday Statistics 2023: Key Insights for Ecommerce Merchants
BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's
Back-in-Stock Notification Emails: Best Practices, Examples, and Tips
Picture the scene: You walk into a brick-and-mortar store. After a little browsing, you find the “I’m emo, but in a Gerard Way” T-shirt you’ve been searching high and low for. But then disaster
What Apple's iOS 17 Privacy Updates Mean for Marketers
Every year when September rolls around, three things are certain. Kids are back in school, pumpkin spice lattes are back in season, and Apple is back with a new iOS version. This means new emojis
How Does Ecommerce Make Money? Tips to Getting Started Selling Online
Ecommerce is absolutely booming right now. In the U.S., ecommerce sales are expected to grow from $374.3 billion to $476.5 billion in 2024, a 39% increase. And more than 90% of consumers reported
Black-Owned Ecommerce Brands We Love
Since 1926, each Black History Month has had a dedicated theme. This year? Health & Wellness is the focus, so we took it as an opportunity to celebrate the plethora of Black-owned ecommerce
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