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Posts by Laura Gee

Holiday Marketing June 27, 2024

4 Actionable Black Friday Cyber Monday Insights for Your 2024 Strategy

For marketers, July is the new September. As Black Friday has become Black October, if it feels like we’re kicking off our Black Friday Cyber Monday (BFCM) planning earlier and earlier each year,

Email Marketing December 19, 2023

What Do Google & Yahoo’s New Sender Requirements Mean?

If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or

Holiday Marketing December 11, 2023

Black Friday Statistics 2023: Key Insights for Ecommerce Merchants

BFCM – Black Friday Cyber Monday – is, without a doubt, the busiest time of year for online sellers. For many merchants, it can be a make-or-break moment that determines their entire year's

Email Marketing October 11, 2023

Back-in-Stock Notification Emails: Best Practices, Examples, and Tips

Picture the scene: You walk into a brick-and-mortar store. After a little browsing, you find the “I’m emo, but in a Gerard Way” T-shirt you’ve been searching high and low for. But then disaster

Email Marketing September 19, 2023

What Apple's iOS 17 Privacy Updates Mean for Marketers

Every year when September rolls around, three things are certain. Kids are back in school, pumpkin spice lattes are back in season, and Apple is back with a new iOS version. This means new emojis

Ecommerce June 9, 2023

How Does Ecommerce Make Money? Tips to Getting Started Selling Online

Ecommerce is absolutely booming right now. In the U.S., ecommerce sales are expected to grow from $374.3 billion to $476.5 billion in 2024, a 39% increase. And more than 90% of consumers reported

Ecommerce February 11, 2022

Black-Owned Ecommerce Brands We Love

Since 1926, each Black History Month has had a dedicated theme. This year? Health & Wellness is the focus, so we took it as an opportunity to celebrate the plethora of Black-owned ecommerce

Ecommerce May 18, 2021

12 Direct-To-Consumer AAPI-Owned Brands To Shop With

One of the best ways to show support and solidarity for small businesses is with your wallet. We love to support independent ecommerce brands, so to celebrate Asian American and Pacific Islander

News December 1, 2020

Defining Diversity, Equity, and Inclusion at Drip

In June, the U.S. witnessed some of the largest civil rights protests in recent history. Sparked by the murder of George Floyd in Minneapolis, this year we saw a reckoning with systemic racism at

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