Photo of Emil Kristensen

Posts by Emil Kristensen


The 9 Best Ecommerce Podcasts You Must Follow in 2023

  If you ever searched for the best ecommerce podcasts on Spotify or Apple Music, you’ve seen how many options there are out there. As of writing, Spotify has over 2.2 million podcasts with a good

Marketing Automation

The 7 Best Marketing Automation Software (To Amplify Your Strategy)

Just a few years ago, marketing automation software was widely regarded as advanced technology—something only available to the highest-spending, most forward-thinking businesses. It’s fair to say


The 10 Best Payment Gateways For 2023

Your customers deserve the best. When they’re happy, your business will flourish.  So it’s important to choose a payment service that will not only allow your customers to pay conveniently — but also

Email Marketing

7 Examples of Email Marketing Templates (That You Can Steal Today)

With every dollar spent on email marketing delivering a return of £41 (or $51), it’s hardly surprising brands want to do more of it. But they’re not always prepared to put their money where their

Email Marketing

7 February Newsletter Ideas (That You Haven’t Thought of)

February is an interesting month for email marketers. On one hand, it historically sees the lowest retail sales of any month. That’s not ideal.  But that doesn’t tell the full story. Data from

Email Marketing

7 New Year Email Examples (That Are Super Effective)

Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and


5 New Year's Marketing Ideas That Work

January has traditionally been a tough time for retailers, with consumers tightening the purse strings after splashing out during the ecommerce holiday season. In fact, in 2021, January saw the

Email Marketing

7 Simple Email Segmentation Ideas (for DTC Brands)

Ever wonder why email segmentation is so effective? Let me demonstrate through the power of analogy. Imagine you’re running a brick-and-mortar hardware store employing two sales reps.  The first


7 January Newsletter Ideas (and Why They Work)

After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to


10 Ecommerce Trends You Can’t Ignore in 2023

  Ecommerce is a highly dynamic niche. The rules, people’s preferences, and buying patterns, and the tech is constantly changing. Staying up-to-date with these dynamic patterns is essential for your