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Brand Marketing July 5, 2023

Everything You Need to Know About Influencer Marketing

In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How

Email List July 5, 2023

7 Genius Lead Generation Quizzes to Inspire Your Quiz Funnels

If you’re collecting emails on your site, you likely know this dilemma: You want to get more information from your visitors, but you also know that adding more input fields will hurt your conversion

Email Marketing July 3, 2023

6 Email Dark Mode Best Practices (To Save Your Customers’ Eyes)

Back in the day, dark was the only option for computer interfaces. Image source Technological strides paved the way for a world of bright and breezy design, leading to the predominance of white

Email Marketing June 28, 2023

How to Use GIFs in Emails Effectively (with Examples)

Turns out GIFs aren’t just for reacting to tweets — they’re also a fantastic way to drive engagement in your email marketing. There are plenty of brands driving eye-catching results by using GIFs in

Ecommerce June 28, 2023

6 Strategies to Build an Ecommerce Affiliate Marketing Program

Ever wish you had a network of social media influencers, bloggers, podcasters, YouTubers, and website owners recommending your brand and products to their audiences? That’s basically affiliate

Email List June 27, 2023

Email Popups: The Ultimate Guide

This guide covers everything you need to know about mastering successful email popups in 2023. We’ll cover what an email popup is, our favorite examples from top brands, as well as how to make one to

Email Marketing June 26, 2023

The 7 Best Email Service Providers for Ecommerce Brands in 2024

You might have heard someone say that email marketing is dead. That’s just not true. In fact, for every $1 spent on email marketing, the average return is $42. You're also 40 times more likely to get

CRO June 26, 2023

How to Perform a Competitive Landscape Analysis from Scratch

Picture this: You're standing at the starting line of a race, surrounded by other athletes. You're capable of winning, but before the starting gun goes off, you take a glance around. Who are you up

Email Segmentation June 21, 2023

How to (Really) Treat Your VIP Customers So They Keep Coming Back

If you’ve ever heard of the Pareto principle, you’ll know that theoretically, about 80 percent of your sales and revenue come from roughly 20 percent of your customer base. Whether or not that’s

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