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Email Segmentation December 4, 2023

The 7 Best Ecommerce Segments Every Store Needs Right Now

It's not easy to be a marketer right now. Between the death of third-party cookies and new privacy regulations cropping up every few months, targeting is harder than it’s ever been. Luckily, you have

Email Segmentation August 9, 2023

7 Customer Segmentation Ideas to Better Target Your Campaigns

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

Email Segmentation June 21, 2023

How to (Really) Treat Your VIP Customers So They Keep Coming Back

If you’ve ever heard of the Pareto principle, you’ll know that theoretically, about 80 percent of your sales and revenue come from roughly 20 percent of your customer base. Whether or not that’s

Email Segmentation April 26, 2023

Behavioral Segmentation: Everything You Ever Need for Better Targeting

Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what

Email Segmentation March 29, 2023

7 of the Best Demographic Segmentation Examples We've Ever Seen

Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,

Ecommerce Tools March 24, 2023

10 Klaviyo Alternatives (That Are Worth Switching To)

Ecommerce marketers are busy. From promoting product launches to launching flash sales to generating ecommerce leads, it often feels there just aren’t enough hours to fit everything in. And let’s not

Email Segmentation March 1, 2023

Why Your Ecommerce Brand Needs an RFM Analysis (And How to Do It)

It’s no secret that personalization holds the key to successful email marketing. In fact, 62 percent of consumers respond positively to emails with personalized content, while 76 percent feel

Email Segmentation January 11, 2023

7 Simple Email Segmentation Ideas (for DTC Brands)

Ever wonder why email segmentation is so effective? Let me demonstrate through the power of analogy. Imagine you’re running a brick-and-mortar hardware store employing two sales reps. The first

Email Marketing May 24, 2022

How to Use Psychographics in Your Marketing

“Know thy customer.” It’s a must for all marketers regardless of your industry, niche, etc. Not only do you need to know “the who,” but you also need to know “the why.” For your campaign to truly

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