86 of the Best Black Friday Subject Lines We’ve Seen
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86 of the Best Black Friday Subject Lines We’ve Seen
Black Friday is a busy time, not only for us marketers but also for consumers, having to sift through the many promotional emails in their inboxes. In this immense virtual competition, especially
Back-in-Stock Notification Emails: Best Practices, Examples, and Tips
Picture the scene: You walk into a brick-and-mortar store. After a little browsing, you find the “I’m emo, but in a Gerard Way” T-shirt you’ve been searching high and low for. But then disaster
The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
Use These 9 Types of Black Friday Emails to Drive More Sales in 2026
Covid-19 has changed how online retailers profit from Black Friday. Gone are the days of queuing outside storefronts in the cold. In 2026, the majority of Black Friday transactions will take place
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
How to Achieve a Great Email Sender Reputation – Tips, Tools, and More
In a digital realm full of overflowing inboxes and fleeting attention spans, the fate of your emails hangs in the balance. With a single click, emails travel toward your audience’s inbox, navigating
What Apple's iOS 17 Privacy Updates Mean for Marketers
Every year when September rolls around, three things are certain. Kids are back in school, pumpkin spice lattes are back in season, and Apple is back with a new iOS version. This means new emojis
10 Constant Contact Alternatives to Help You Choose the Right ESP
Launched way back in 1995, Constant Contact is practically geriatric in the fast-moving world of digital marketing. This longevity has helped it build one of the strongest brands on the market… Image
9 Repeat Purchase Examples That’ll Double Your Sales
Brands are obsessed with new customers. That kind of makes sense—after all, acquisition means growth, right? When you actually dig into the numbers, though, it’s hard to justify focusing on new
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