Email Marketing (5)

Email Marketing

Here’s Why Emails Go to Spam (and What to Do About It)

Email has been and continues to be an absolute workhorse for marketers.  Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four

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Email Marketing

How We Increased Our Email Engagement by Telling Stories (Case Study)

Our inboxes are more crowded than ever. Brands are blasting emails out like never before because someone (it might have been us) told them that email marketing is the most effective marketing

Email Marketing

Follow These 9 E-Commerce Email Newsletter Design Best Practices to Boost Your ROI

  With shopping moving more online, a well-designed email newsletter has never been more critical. Email newsletter design is the construction, optimization, and delivery of your email campaign.

Email Marketing

How to Write Follow-Up Emails That Convert

According to research by RaptMedia, 63% of consumers say they’d think more positively of a brand if it gave them content that was more valuable, interesting or relevant. It’s difficult for businesses

Email Marketing

Apparel Email Marketing 101: 11 Must-Have Emails (2022)

  The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the e-commerce segment of fashion and apparel will increase at a compound annual

Email Marketing

How We Increased Engagement on Our Free Trial Emails by 16.5% (Case Study)

A few months ago, our marketing department was over the moon with the number of free trials we were getting. We were investing a lot of money in paid advertising and retargeting which more than

Email Marketing

Are Your Emails Too Long? Here’s the Ideal Email Length (Backed by Research)

  How long should your emails be? It’s a question that marketers have been asking themselves for years. Go too long and you may overwhelm subscribers causing them to abandon your email. Leave it too

Email Marketing

Follow These 6 Best Practices for Using Images in Emails

  Images enhance emails: They make your brand recognizable and your company relatable. When used right, images can also drive more customers to your e-commerce store. That’s why marketers place such

Email Marketing

Learn from the Best: 6 of the Top Automotive Email Examples

Admittedly, I’m no car expert. I can barely change a tire. I do, however, know a thing or two about automotive email marketing. And I know how potent of a strategy it can be for automotive companies

Email Marketing

Borrow From These Welcome Message Examples to Create Instant Rapport with New Email Readers

  First impressions are everything—in real-life and with email marketing. Create a strong connection right out of the gate and you set the stage for solid reader engagement, click-throughs, and