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Email Marketing July 10, 2023

The Only Advanced Abandoned Cart Workflow Template You’ll Ever Need

Shopping cart abandonment is the scourge of ecommerce marketers everywhere. You’ve piqued a prospective customer’s interest so much that they’ve visited your store, browsed your products, and added

Email Marketing July 7, 2023

Are Emails Case Sensitive? What You Need to Know

Are emails case sensitive? No. Email addresses aren't case sensitive. Using the wrong case isn't why your emails might be bouncing. All you have to worry about is whether the characters are all

Email Marketing July 3, 2023

6 Email Dark Mode Best Practices (To Save Your Customers’ Eyes)

Back in the day, dark was the only option for computer interfaces. Image source Technological strides paved the way for a world of bright and breezy design, leading to the predominance of white

Email Marketing June 28, 2023

How to Use GIFs in Emails Effectively (with Examples)

Turns out GIFs aren’t just for reacting to tweets — they’re also a fantastic way to drive engagement in your email marketing. There are plenty of brands driving eye-catching results by using GIFs in

Email Marketing June 26, 2023

The 7 Best Email Service Providers for Ecommerce Brands in 2024

You might have heard someone say that email marketing is dead. That’s just not true. In fact, for every $1 spent on email marketing, the average return is $42. You're also 40 times more likely to get

Email Marketing June 19, 2023

9 Awesome June Newsletter Ideas [That Will Kick Off Your Summer Right]

We all know the golden quarter can be make or break for ecommerce businesses. But did you know that in 2022, June was the second-biggest month for US retail sales, with consumers shelling out over

Email Marketing May 10, 2023

9 Giveaway Email Subject Lines (To Boost Your Giveaway Open Rates)

We all love email marketing. With an average ROI of $36 for every $1 spent, it’s one of the most reliable (and least expensive) ways to generate revenue. But it’s worth remembering that your audience

Email Marketing May 1, 2023

7 Proven Ways to Reduce Email Bounce Backs

When you think about it, marketing is difficult. We have to reach our customers at exactly the right time, with exactly the right message and offer. Get it wrong and they’ll keep their money in their

Email Marketing May 1, 2023

7 May Newsletter Ideas (That You'll Want to Steal Today)

For many of us, May is a time of celebration, as the weather hots up, music festivals take place across the US, and students graduate college. Which should mean plenty of opportunities for brands,

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