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8 Advanced Post-Purchase Workflows (That Will Help You Build Loyalty)
Chances are, most of your marketing strategies and workflows are geared toward acquisition. Because without a constant stream of new customers, you’ll never hit your growth goals. But, as marketers,
The Only Advanced Abandoned Cart Workflow Template You’ll Ever Need
Shopping cart abandonment is the scourge of ecommerce marketers everywhere. You’ve piqued a prospective customer’s interest so much that they’ve visited your store, browsed your products, and added
Are Emails Case Sensitive? What You Need to Know
Are emails case sensitive? No. Email addresses aren't case sensitive. Using the wrong case isn't why your emails might be bouncing. All you have to worry about is whether the characters are all
6 Email Dark Mode Best Practices (To Save Your Customers’ Eyes)
Back in the day, dark was the only option for computer interfaces. Image source Technological strides paved the way for a world of bright and breezy design, leading to the predominance of white
How to Use GIFs in Emails Effectively (with Examples)
Turns out GIFs aren’t just for reacting to tweets — they’re also a fantastic way to drive engagement in your email marketing. There are plenty of brands driving eye-catching results by using GIFs in
The 7 Best Email Service Providers for Ecommerce Brands in 2024
You might have heard someone say that email marketing is dead. That’s just not true. In fact, for every $1 spent on email marketing, the average return is $42. You're also 40 times more likely to get
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9 Awesome June Newsletter Ideas [That Will Kick Off Your Summer Right]
We all know the golden quarter can be make or break for ecommerce businesses. But did you know that in 2022, June was the second-biggest month for US retail sales, with consumers shelling out over
9 Giveaway Email Subject Lines (To Boost Your Giveaway Open Rates)
We all love email marketing. With an average ROI of $36 for every $1 spent, it’s one of the most reliable (and least expensive) ways to generate revenue. But it’s worth remembering that your audience
7 Proven Ways to Reduce Email Bounce Backs
When you think about it, marketing is difficult. We have to reach our customers at exactly the right time, with exactly the right message and offer. Get it wrong and they’ll keep their money in their
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