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Behavioral Segmentation: Everything You Ever Need for Better Targeting
Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what
5 Fantastic Mother's Day Email Examples (To Inspire You)
Mother’s Day is a great opportunity to show mothers and grandmothers how much we appreciate everything they do. Naturally, it’s also one of the most competitive occasions of the year in ecommerce —
The 10 Best ActiveCampaign Alternatives (With Feature Breakdown)
Almost four in five marketers say their overall customer journey is at least partially automated, according to research from Ascend2. And the #1 use of marketing automation software? Email marketing.
9 Email Subject Line Best Practices For High Open Rates (+ Examples)
Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can
The 10 Best Mailchimp Alternatives (When You Need More for Ecommerce)
Mailchimp is one of the most popular automation and email marketing platforms. And with research revealing that 54 percent of employees believe they could save 240 hours annually through automation,
7 of the Best Demographic Segmentation Examples We've Ever Seen
Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,
7 Awesome April Newsletter Ideas (You Didn't Know You Needed)
Some months it can seem tough to come up with newsletter ideas. Fortunately, April isn’t one of those months. With a calendar that includes April Fool’s Day, Easter, and tax return season, there’s no
10 Klaviyo Alternatives (That Are Worth Switching To)
Ecommerce marketers are busy. From promoting product launches to launching flash sales to generating ecommerce leads, it often feels there just aren’t enough hours to fit everything in. And let’s not
7 of the Best April Fools Email Examples We’ve Ever Seen
April Fools' Day brings a welcome chance for ecommerce stores and their customers to have some good-natured fun. It turns out that customers actually prefer humor in marketing. Oracle's recent
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