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Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand
Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs
The Beginner’s Guide to Omnichannel Marketing in 2024
Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or
The Best Ecommerce Marketing Channels for New Store Owners (With Examples)
You’ve recently launched your first ecommerce store. Congratulations! You’re part of a massive industry that’s projected to reach $3.9 trillion in 2020 and $4.5 trillion in 2021. Just look at the
Marketing Statistics: The Only Guide You'll Ever Need
If you’re looking for the latest marketing statistics and trends, you’re in the right place. From cart abandonment to e-commerce marketing, I’ve covered everything you need to know to better inform
How to Use the Buyer’s Journey in Marketing (+ Examples)
Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today,
How to Use Color Psychology in Marketing (+ Examples)
Color psychology is a frequently discussed and often debated aspect of marketing. And why wouldn’t it be? With humans being innately visual by nature, it only makes sense that color would play a key
Apparel Marketing: The Only Guide You’ll Ever Need
With an expected 2023 revenue of over $873 billion, the fashion industry is about to get bigger. Trying to capitalize on this huge opportunity, online apparel retailers are forever on the lookout for
How to Win Over More Customers with Gamification Marketing
People love playing online games. In 2018, 67 percent of Americans played them, with 90 percent of games being played on smartphones, tablets or both. That’s over two-thirds of the population. Online
Ecommerce SEO: How to Outrank Your Competitors (2024 Update)
Ecommerce has been experiencing steady growth between 2008 and 2017. As of Q3 2017, it accounted for 8.4 percent of total retail sales at $107 billion, which isn’t too shabby. So there is plenty of
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