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7 Halloween Marketing Strategies to Try in 2024
Total Halloween spending in the US is expected to hit a record $10.6 billion in 2022, with the average household planning to splash out more than $100 on the spooky ecommerce holiday. That’s a whole
14+ SMS Marketing Statistics You Need to Know (2024)
Haven’t got SMS marketing totally figured out yet? You’re not the only one. Around a quarter of marketers don’t think they’re using SMS to its full potential and believe they need to do more to get
The 8 Best E-Commerce Video Marketing Examples We’ve Seen
People are still obsessed with video. You only have to look at how TikTok has blown up in recent years to see how desperately people want to consume video content. Alongside video-driven channels
Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand
Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs
The Beginner’s Guide to Omnichannel Marketing in 2026
Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or
The Best Ecommerce Marketing Channels for New Store Owners (With Examples)
You’ve recently launched your first ecommerce store. Congratulations! You’re part of a massive industry that’s projected to reach $3.9 trillion in 2020 and $4.5 trillion in 2021. Just look at the
Marketing Statistics: The Only Guide You'll Ever Need
If you’re looking for the latest marketing statistics and trends, you’re in the right place. From cart abandonment to e-commerce marketing, I’ve covered everything you need to know to better inform
How to Use the Buyer’s Journey in Marketing (+ Examples)
Online search has changed everything. Years ago, acquiring a customer online was easy: reassure the potential buyer your product is the best on the market and push for the sale. Not anymore. Today,
How to Use Color Psychology in Marketing (+ Examples)
Color psychology is a frequently discussed and often debated aspect of marketing. And why wouldn’t it be? With humans being innately visual by nature, it only makes sense that color would play a key
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