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Apparel Marketing: The Only Guide You’ll Ever Need
With an expected 2023 revenue of over $873 billion, the fashion industry is about to get bigger. Trying to capitalize on this huge opportunity, online apparel retailers are forever on the lookout for
How to Win Over More Customers with Gamification Marketing
People love playing online games. In 2018, 67 percent of Americans played them, with 90 percent of games being played on smartphones, tablets or both. That’s over two-thirds of the population. Online
Ecommerce SEO: How to Outrank Your Competitors (2026 Update)
Ecommerce has been experiencing steady growth between 2008 and 2026. Already in Q3 2017, it accounted for 8.4 percent of total retail sales at $107 billion, which isn’t too shabby. So there is plenty
How to Use Gated Content for Lead Generation
Gated content is where you “lock” a piece of content such as an eBook, whitepaper, or webinar, and a visitor is required to give you their information to gain access to it. Unlike ungated content
E-Commerce Copywriting 101: 5 Principles You Need to Master
There’s a game being played online every day… Only you might not realize it. If you are, chances are you’re enjoying greater profits while working fewer hours than your competitors. And if you’re
Google AdWords for E-Commerce: A Step-By-Step Guide
Ever wonder how some e-commerce stores seem to become successful overnight? They have thousands of social media followers and online reviews, and are selling a lot of products. How do they do it?
How to Sell to Millennials (Step-by-Step)
Millennials are a different market game altogether – they don’t seem to respond to traditional marketing methods and strategies that have always worked for the Baby Boomers and Generation X markets.
How to Increase Your Traffic by 63% with Pinterest Ads
Pinterest is a powerful tool for e-commerce stores. With 55% of pinners using the platform to shop on a regular basis, it provides a big opportunity for you to grow your sales. And now, Pinterest is
How to Use E-Commerce Direct Marketing (With Examples)
A lot of e-commerce marketers’ time and energy goes into lead nurturing, and understandably so. Research has found that as many as 98 percent of visitors aren’t ready to buy on their first visit.
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