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How to Use Gated Content for Lead Generation
Gated content is where you “lock” a piece of content such as an eBook, whitepaper, or webinar, and a visitor is required to give you their information to gain access to it. Unlike ungated content
E-Commerce Copywriting 101: 5 Principles You Need to Master
There’s a game being played online every day… Only you might not realize it. If you are, chances are you’re enjoying greater profits while working fewer hours than your competitors. And if you’re
Google AdWords for E-Commerce: A Step-By-Step Guide
Ever wonder how some e-commerce stores seem to become successful overnight? They have thousands of social media followers and online reviews, and are selling a lot of products. How do they do it?
How to Sell to Millennials (Step-by-Step)
Millennials are a different market game altogether – they don’t seem to respond to traditional marketing methods and strategies that have always worked for the Baby Boomers and Generation X markets.
How to Increase Your Traffic by 63% with Pinterest Ads
Pinterest is a powerful tool for e-commerce stores. With 55% of pinners using the platform to shop on a regular basis, it provides a big opportunity for you to grow your sales. And now, Pinterest is
How to Use E-Commerce Direct Marketing (With Examples)
A lot of e-commerce marketers’ time and energy goes into lead nurturing, and understandably so. Research has found that as many as 98 percent of visitors aren’t ready to buy on their first visit.
How to Use Buyer Personas in Email Marketing (With Examples)
Imagine this: You’re in front of your computer, trying to write an awesome piece of content for your target audience, but you’re having a hard time finding the right angle. Sounds familiar? A problem
Convert More Leads By Learning from These 5 Case Study Examples
I think we can all agree that content marketing, when done right, is incredibly potent. Recent data from HubSpot found that 77 percent of companies currently have a content marketing strategy in
7 Proven Sales Promotion Examples That’ll Skyrocket Your Sales
While the offer in your sales campaigns surely matters, how you frame and promote them often plays a more crucial role in converting prospects into customers. By combining website popups with email
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