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How to Use Buyer Personas in Email Marketing (With Examples)
Imagine this: You’re in front of your computer, trying to write an awesome piece of content for your target audience, but you’re having a hard time finding the right angle. Sounds familiar? A problem
Convert More Leads By Learning from These 5 Case Study Examples
I think we can all agree that content marketing, when done right, is incredibly potent. Recent data from HubSpot found that 77 percent of companies currently have a content marketing strategy in
7 Proven Sales Promotion Examples That’ll Skyrocket Your Sales
While the offer in your sales campaigns surely matters, how you frame and promote them often plays a more crucial role in converting prospects into customers. By combining website popups with email
7 Proven SMS Marketing Ideas You Can Steal (+ Examples)
We’ve been hearing for years about how mobile is the next big thing in digital marketing. A lot of those articles talking up mobile as a channel invariably give a theoretical example that goes a bit
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8 Last-Minute Cyber Monday Marketing Strategies You Can Use
The biggest online sales event of the year is nearly here. And although customers are returning to brick-and-mortar stores as Covid19 restrictions ease, it doesn’t appear that’s going to dampen
7 Social Responsibility Email Examples You Need to See
Corporate social responsibility, or CSR, is no longer a buzzword. It’s a necessity for all brands to carry out—online or offline, small or large, B2B or DTC. Social responsibility is a brand
9 Seasonal Marketing Ideas from Real Brands
Black Friday, Christmas, Easter, Halloween… These are all seasonal events that drive A LOT of website traffic. But are you capitalizing on that traffic and doing all you can to maximize sales during
7 E-Commerce Lead Magnet Ideas to Inspire Your Own
Lead generation is changing every day. And nowhere is this more evident than online. Paid advertising costs more, while technology is evolving to meet the public’s concerns around data privacy—making
6 Inspiring Product Marketing Examples You Can Copy
As a marketer, there’s probably one feeling you want to evoke in your audience more than any other: You want your audience to get excited about your product so they’ll become loyal customers. So how
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