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8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
9 Little-Known Black Friday Marketing Strategies (That Work Like a Charm)
The busiest shopping day of the year is around the corner. According to the National Retail Federation, ecommerce holiday spending in last November and December exceeded $789 billion in the US only.
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
17 Summer Marketing Ideas You Can Try Today
Historically, when the weather heats up, online sales cool down as shoppers spend more traveling, dining out, and generally enjoying the great outdoors. All of which means that if you’re going to
7 Labor Day Marketing Ideas That’ll Drive More Online Sales
Labor Day, celebrated on the first Monday in September, is your final chance of the year to dress head-o-toe in white. More importantly for retailers, it’s also traditionally one of North America’s
Everything You Need to Know About Influencer Marketing
In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How
6 Strategies to Build an Ecommerce Affiliate Marketing Program
Ever wish you had a network of social media influencers, bloggers, podcasters, YouTubers, and website owners recommending your brand and products to their audiences? That’s basically affiliate
5 Strategies For Becoming More Customer-centric (With Examples Included)
Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than
7 Best Marketing Podcasts (You Can't Miss In 2024)
Listening to marketing podcasts can help you get insights into the latest marketing trends, tactics, and strategies. Basically, to stay informed about what’s currently working in the marketing
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