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The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth
It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing
7 Thanksgiving Marketing Ideas to Try in 2026
Thanksgiving, celebrated in the US on the fourth Thursday in November, is a double win for marketers. On the one hand, it’s a time for loved ones to come together to watch football, attend a parade,
The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
7 Labor Day Marketing Ideas That’ll Drive More Online Sales
Labor Day, celebrated on the first Monday in September, is your final chance of the year to dress head-o-toe in white. More importantly for retailers, it’s also traditionally one of North America’s
Everything You Need to Know About Influencer Marketing
In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How
6 Strategies to Build an Ecommerce Affiliate Marketing Program
Ever wish you had a network of social media influencers, bloggers, podcasters, YouTubers, and website owners recommending your brand and products to their audiences? That’s basically affiliate
5 Strategies For Becoming More Customer-centric (With Examples Included)
Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than
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