Minneapolis (Feb. 13, 2018) — It’s barely 2018, and governance consultants are advocating businesses add board directors who are bred to minimize unexpected risks brought on by increasing technological disruption. Drip is doing the opposite.
As the marketing automation sector becomes commoditized by increasingly affordable access to data and related technology, Drip—an ecommerce-specific CRM that connects your order management system with your marketing system at the customer level—has launched a brand and product strategy designed to redefine the category’s status quo.
“We’re pushing the boundaries of what marketing automation technology can be. It can’t be human, but it can be more human,” said Drip CEO, John Tedesco. "We view technology as being able to enhance human relationships, not replace them.”
In order to achieve that vision, the Drip team knew it was critical to have a board that thrived on challenging conventional wisdom.
That’s why Drip has added renowned SaaS maverick, Drift CEO, and startup veteran David Cancel to its Board of Directors. Cancel is the current CEO of Drift, former Chief Product Officer at HubSpot, founder of Performable, and founder of Ghostery among others in his 20-year career with tech, martech, and SaaS companies.
As fans of David, the Drip team is psyched to add his experience and wisdom to the brand strategy and product development. “There’s a great synchronicity with our vision and David’s approach to building businesses. We look forward to contributing his wisdom to the effort,” said Tedesco.
In the spirit of wisdom (and fandom) here are Drip’s...
Top 10 David Cancel-isms
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Drip is the world’s first and only ECRM—an ecommerce-specific CRM that connects your order management system with your marketing system at the customer level in order to build better, more profitable relationships with your customers through email, social, and paid media integrations.
Based in Minneapolis, Minnesota—a city with deep retail roots—Drip is venture-backed by the Foundry Group, Drive Capital and Arthur Ventures.