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Consultants: No One Reads Your Emails – Here’s How To Fix That
As a consultant (or, really, anyone), you’re trying to use an email newsletter to communicate authority, expertise, and “giving value” to people. But “giving value” is not the same as blasting irrelevant, dull, and trivial emails to a bunch of people. Here's how you can make sure your emails are read every time.
Can Dynamic Segmentation Really Improve Signups, Sales, and Leads For SaaS?
Segmentation lets you create more relevant SaaS sales and marketing campaigns for your customers, can increase customer engagement with your brand, and improve conversion rates.
Is It Possible to Build a Successful Online Business Without Marketing?
[Founder’s Note] This article is a guest post from Tom Ewer of Leaving Work Behind. Though I’m a proponent of marketing your business, I like Tom’s unique take on this topic.
19 Ways To Sell More WordPress Plugins & Themes (And How Email Can Help)
Assuming that your plugin or theme is, indeed, excellent and useful, it really comes down to how you, as a WordPress developer, can effectively market and sell your plugins or themes. Here's how email marketing can help.
How To Boost Ebook Sales With Email Marketing Automation
How can you use marketing automation to increase customer lifetime value (CLV), optimize your sales funnel, and improve contact with your customers when it comes to your ebook? Find out here.
Marketing Automation For Consultants
A regular email marketing provider is limited in nurturing leads, escalating those leads into opportunities, and generating repeat business. Here's how you can use Drip's email marketing automation to grow your consulting business.
Convert & Retain More SaaS Users With Emails Based on In-App Behavior
As always with selling, the key is to develop a personalized message and relationship with your customer. Marketing automation software allows you to do that with hundreds or even thousands of potential SaaS buyers.
SaaS Automation: How to Use Marketing Automation to Turn SaaS Trials into Paying Customers
For software businesses, one of the most difficult tasks is SaaS automation. Here's how to automate your lead generation and trial-to-paid conversions.
Should You Use a Marketing Automation Platform or an Email Service Provider?
Should you be using a basic email service provider (ESP) or a more grown-up email marketing automation platform to grow your SaaS company? Find out here.