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Customer Experience February 1, 2024

How to Calculate the Average Customer Lifetime Value for Ecommerce

Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build

Email Segmentation August 9, 2023

7 Customer Segmentation Ideas to Better Target Your Campaigns

Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in

Customer Experience July 12, 2023

10 Incredible Customer Retention Strategies (You Can't Afford to Miss)

Imagine two brands. Brand A is one of your favs. You’ve bought from them before, you love their products, you subscribe to their email newsletters, and you get a tingle of anticipation each time you

Ecommerce Tools June 12, 2023

The 7 Best Ecommerce Tools for Customer-Centric Brands

Think about the best customer experience you’ve encountered. It could have been at a hotel, a restaurant, a sports ground, a physical store… Maybe it was even on a website. Wherever it happened, I

Ecommerce Marketing June 7, 2023

5 Strategies For Becoming More Customer-centric (With Examples Included)

Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than

Email Segmentation April 26, 2023

Behavioral Segmentation: Everything You Ever Need for Better Targeting

Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what

Email Segmentation March 29, 2023

7 of the Best Demographic Segmentation Examples We've Ever Seen

Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,

Customer Experience March 17, 2023

How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)

Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed

Brand Marketing February 27, 2023

Cause Marketing for Ecommerce Brands: Everything You Need to Know

It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For

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