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How to Calculate the Average Customer Lifetime Value for Ecommerce
Imagine you had a crystal ball that told you exactly how much a potential new customer would spend on your products and how long they’d keep buying from you. With that information, you could build
7 Customer Segmentation Ideas to Better Target Your Campaigns
Every one of your customers is as unique as a unicorn riding a unicycle. It doesn’t make marketing easy. They expect to be treated as such, even if you’ve got hundreds or thousands of unicorns in
10 Incredible Customer Retention Strategies (You Can't Afford to Miss)
Imagine two brands. Brand A is one of your favs. You’ve bought from them before, you love their products, you subscribe to their email newsletters, and you get a tingle of anticipation each time you
The 7 Best Ecommerce Tools for Customer-Centric Brands
Think about the best customer experience you’ve encountered. It could have been at a hotel, a restaurant, a sports ground, a physical store… Maybe it was even on a website. Wherever it happened, I
5 Strategies For Becoming More Customer-centric (With Examples Included)
Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than
Behavioral Segmentation: Everything You Ever Need for Better Targeting
Actions speak louder than words, and nothing is more important for you than how your customers are behaving. When you don’t know what your customers are doing—what pages they’re visiting, what
7 of the Best Demographic Segmentation Examples We've Ever Seen
Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,
How to Use Customer Lifecycle Marketing (+ 5 Examples You Can Apply)
Imagine pitching to five customers. One’s only just realized they need a product like yours. One wants to compare your brand to the competition. One is on the cusp of buying; another has just placed
Cause Marketing for Ecommerce Brands: Everything You Need to Know
It’s no question that customers are more ethically conscious than ever before. They’re more politically aware — and they care more about where their dollars go than they did even ten years ago. For
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