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How (and Why) To Create Your Ideal Customer Profile
Knowing your customer is key to revenue-driving ecommerce marketing. Supercharge your strategy with an Ideal Customer Profile (ICP); a simple tool that gets you inside the minds and lives of your customers so you know how to talk to and how to help them.
Glow Up Guide: Email Marketing For Beauty Brands
How do beauty brands make a splash in a very crowded marketplace? Build deep customer relationships where you have direct access to your customers: email. We cover the key elements of an effective email strategy so you can get started today.
Email Design For Sends That Shine
Email design helps your sends stand out, which is key to an email marketing campaign that drives conversions and revenue. Make your emails look designer-made with tips and best practices to help you craft each email like a pro.
Grow Tips: Building Your Subscriber Lists
Ecomm businesses know their customer subscriber lists are key to consistent revenue. We've outlined how to build up your email and SMS lists using best practices that will fill your lists with ready-to-shop customers.
8 Ways To Grow Your SMS List
The top eight tactics that will help you build an engaged, excited SMS list quickly and compliantly.
Build Your Best BFCM Email Campaign
With steep competition for your customer's eyes this Black Friday and Cyber Monday, you need an email campaign that will stand out. Get inspired by examples from leading e-commerce brands, it is the motivation you need to build the best email marketing campaign for your brand so you can exceed your 2021 BFCM revenue goals.
Build long-lasting relationships with SMS
SMS marketing offers a near-instant way to communicate with customers and avoids the clutter of the inbox. Learn how (and why) to get started with SMS marketing.
BFCM Discount & Promo Strategies For Longterm Wins
Discounts, offers, and promotions rule the game during Black Friday and Cyber Monday. Get creative with your offers so you can stand out from the crowd and reap benefits for your business beyond the shopping blitz. We get into all the creative ways you can discount, promote, and upsell to build a better Black Friday Cyber Monday sales strategy.
How To A/B Test Your Emails For Ecomm Success
A/B testing your email campaigns lets you peek inside your customers' brains and figure out what makes them open, click, and convert. Here is a list of split test best practices so you can get started today and A/B test your way to success!