7 Common Ecommerce Mistakes (We Shouldn’t Be Seeing in 2024)
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7 Common Ecommerce Mistakes (We Shouldn’t Be Seeing in 2024)
Running an ecommerce business is far from easy. The razor-thin net margins as low as 0.64% in the ecommerce game force you to have a large customer base — which means you need lots of traffic — to at
Omnichannel vs. Multichannel: Which Is Better for Ecommerce?
It’s getting more expensive to convert new customers than ever before. On top of that, the marketing channels you’ve been using for years aren’t producing the same returns. Which means less money in
Scarcity Marketing: 6 Innovative Tactics You Need to Know (+ Examples)
It’s no secret: Scarcity marketing works. People always want what they can’t have because they think the grass is greener on the other side. Many marketers are already using scarcity in their email
The 10 Best Mailchimp Alternatives (When You Need More for Ecommerce)
Mailchimp is one of the most popular automation and email marketing platforms. And with research revealing that 54 percent of employees believe they could save 240 hours annually through automation,
Satisfaction Guarantees: 7 of The Best Examples We’ve Seen (and When to Use Them)
Product close-ups, size guides, augmented reality … No matter how much you help customers visualize your products, online shopping will always carry a certain amount of risk for consumers. After all,
7 of the Best Demographic Segmentation Examples We've Ever Seen
Any marketer worth their salt knows that the key to creating persuasive messaging lies in personalization. And you can’t do personalization without segmentation. To a greater or lesser extent,
7 Awesome April Newsletter Ideas (You Didn't Know You Needed)
Some months it can seem tough to come up with newsletter ideas. Fortunately, April isn’t one of those months. With a calendar that includes April Fool’s Day, Easter, and tax return season, there’s no
10 Klaviyo Alternatives (That Are Worth Switching To)
Ecommerce marketers are busy. From promoting product launches to launching flash sales to generating ecommerce leads, it often feels there just aren’t enough hours to fit everything in. And let’s not
Why Ecommerce Sellers Need a Customer-First Strategy for Sustainable Growth in 2024
It’s a hard time to be in ecommerce right now. The promotions and marketing initiatives that used to work just aren’t bringing in the same return anymore. Things have changed. Massive pandemic growth
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