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How to (Really) Treat Your VIP Customers So They Keep Coming Back
If you’ve ever heard of the Pareto principle, you’ll know that theoretically, about 80 percent of your sales and revenue come from roughly 20 percent of your customer base. Whether or not that’s
7 of the Best Ecommerce Pricing Examples (To Maximize Conversion)
Pricing your ecommerce products might sound like an easy feat. Just set a price, and away you go. In reality, it can be challenging, and it's one of the most important things to do right. Poor
The 7 Best Ecommerce Tools for Customer-Centric Brands
Think about the best customer experience you’ve encountered. It could have been at a hotel, a restaurant, a sports ground, a physical store… Maybe it was even on a website. Wherever it happened, I
How Does Ecommerce Make Money? Tips to Getting Started Selling Online
Ecommerce is absolutely booming right now. In the U.S., ecommerce sales are expected to grow from $374.3 billion to $476.5 billion in 2024, a 39% increase. And more than 90% of consumers reported
5 Strategies For Becoming More Customer-centric (With Examples Included)
Becoming customer-centric is not just a one-time priority; it's a continuous process. Or at least it should be if you want to stay competitive. Customer-centric companies are 60% more profitable than
7 Best Marketing Podcasts (You Can't Miss In 2024)
Listening to marketing podcasts can help you get insights into the latest marketing trends, tactics, and strategies. Basically, to stay informed about what’s currently working in the marketing
How to Harness the Power of Multichannel Marketing (+ Concrete Ecommerce Examples)
Multichannel marketing is kind of a no brainer — multiple channels will always be more effective than just one. According to research from Digital Doughnut and EPiServer, 95 percent of marketers
7 Proven Ways to Boost Your Mobile Conversion Rate
Mobile is not the future. Mobile is now. Accounting for over $1.36 trillion of digital sales last year, mobile e-commerce is too big to ignore. And it will get bigger. Mobile users are expected to
5 Relationship Marketing Strategies To Retain Customers (Examples Included)
In a world of expanding competition, it's more important than ever to build relationships with your customers. It helps turn one-time shoppers into loyal brand advocates who keep coming back.
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