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Ecommerce Marketing October 9, 2023

The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives

An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to

Ecommerce Marketing June 5, 2023

How to Harness the Power of Multichannel Marketing (+ Concrete Ecommerce Examples)

Multichannel marketing is kind of a no brainer — multiple channels will always be more effective than just one. According to research from Digital Doughnut and EPiServer, 95 percent of marketers

Ecommerce Marketing April 21, 2023

The 8 Best Shopping Search Engines That Drive Sales

Competition is fierce in the ecommerce world. Consumers have a ton of options, so it only makes sense that many want to compare prices before making a purchase. A recent survey found, nearly four out

Channel Marketing April 3, 2023

Omnichannel vs. Multichannel: Which Is Better for Ecommerce?

It’s getting more expensive to convert new customers than ever before. On top of that, the marketing channels you’ve been using for years aren’t producing the same returns. Which means less money in

Ecommerce Marketing March 13, 2023

How to Use Channel Marketing (Your Key to Unlocking More Sales)

Marketing in ecommerce is far from easy. Sometimes it seems like you’ve completely tapped your own channels. You’ve exhausted your whole network — and nothing seems to be working. So why not leverage

Ecommerce Marketing June 14, 2022

14+ SMS Marketing Statistics You Need to Know (2024)

Haven’t got SMS marketing totally figured out yet? You’re not the only one. Around a quarter of marketers don’t think they’re using SMS to its full potential and believe they need to do more to get

Ecommerce Marketing May 24, 2022

The Beginner’s Guide to Omnichannel Marketing in 2024

Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or

Ecommerce Marketing May 24, 2022

The Best Ecommerce Marketing Channels for New Store Owners (With Examples)

You’ve recently launched your first ecommerce store. Congratulations! You’re part of a massive industry that’s projected to reach $3.9 trillion in 2020 and $4.5 trillion in 2021. Just look at the

Ecommerce Marketing May 24, 2022

Ecommerce SEO: How to Outrank Your Competitors (2024 Update)

Ecommerce has been experiencing steady growth between 2008 and 2017. As of Q3 2017, it accounted for 8.4 percent of total retail sales at $107 billion, which isn’t too shabby. So there is plenty of

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