11 Parting Gifts from 2017 [Drip Updates]

Drip 2017 product update

We’ve had our heads down and our brains reeling while working on big things coming up in 2018—our new brand and revamped strategy, to name a few hefty projects. But we wanted to take a moment to look up, wipe our brows, and reminisce with you about the cool stuff we launched in the last breaths of 2017.

So, grab a hot or cold beverage of your choice and tag along as we travel down Q4’s product update memory lane.

You’ll notice a few themes through each update:

  • Integrations: going deeper with integrations like Shopify, Facebook, and more.

  • Organization: keeping your account detailed for easier searching and automating.

  • Ease of Use: simply spending less time getting stuff done.

  • Analytics: making it easier to bubble up insights as well as get data out of Drip.

Each update was built for your unique goals—and we really hope you feel that. Let’s check out the latest feature update roster:

Integrations Dive Deeper

Every tool in your marketing stack works harder when it integrates with the tools around it. The last few months of 2017 had us tweaking and tuning some of Drip's integrations so it works more seamlessly than ever with some of the platforms you use most. 

Shopify Integration Improvements

Integrating your Shopify account is now even easier. It’s no longer necessary to select which events you want Drip to record—we’ll do them all by default. Plus, the new Drip app installation in Shopify is fast and easy.

Additionally, Drip automatically records almost all Shopify events, and we recently added the ability to track refund events, too. 

Facebook Integration Improvements

We finally removed the hassle of going all the way to Facebook every time you want to create a new Custom Audience. Now you can create them directly within a Drip workflow or rule.

Add or remove custom audiences while you're working in Workflows, Basic Rules, or Bulk Operations.

Screenshot of a dropdown menu for Facebook actions in Drip

Custom consent fields added to Facebook Lead Ads are now recorded in Drip as custom events. Some customers serving EU subscribers have started doing this to record consent to be marketed to for the GDPR, which comes into effect on May 25, 2018. While this change does not make a customer (or Drip) GDPR-compliant, it's a step in that direction.

custom consent field in Facebook Lead Ad for GDPR compliance

Stripe Integration Improvements

For those who want to notify their customers before they’re charged, it's now possible to trigger workflows and rules off of Stripe's “invoice upcoming” event. This helps keep lines of communication open between you and your customers so there are no surprise charges.

Screenshot of choosing

Organization at Its Finest

Disorganization can be your worst enemy when it comes to the slough of tags, campaigns, and emails of marketing automation. Here are a few features we added to help keep your Drip house neat and tidy for all of 2018.

Subscriber Self-management

We added an oft-requested feature that allows subscribers to edit their own custom field information, e.g., name, email address, etc. This saves you time and helps ensure accuracy across fields for any given subscriber. Admins can configure which fields subscribers can edit under Subscribers > Custom Fields. 

Organize by Groups

A hotly requested feature for some time, it is now possible to organize Campaigns into Groups. In the next few months, we’ll be extending Groups across Broadcasts, Forms, Workflows, Rules, and RSS Rules, as well. A Group will be global across all Drip resources, and you can filter by Groups when looking at any listview, like a list of Campaigns, list of Broadcasts—well, you get the picture.

Go to Settings > Account > Groups and click "Create a New Group." 

Screen recording of creating a new group inside Drip

Once your Group is created, it's easy to sort Campaigns into them right on your Campaigns page.

Screen recording of adding Drip campaigns to group

Easier to Use

Drip is built by humans, for humans. This means we're always looking out for how to break things down into steps that just make the most sense. Here are a few things we made easier at the end of 2017. 

Expiring Links Add Urgency

It's now possible to add expiring links to any email. Expiring links redirect to one URL until a given date and time, then change to a second URL. This is useful for creating urgency and boosting click-through rates when pushing for a sale or when offering content, like a webinar or online course, that will no longer be available after a certain time.

Screenshot of button to push to add an expiring link to an email in Drip

Name, link, and set your expiring link in one easy place. 

Screenshot of setting the time and date for an expiring link in Drip

Easy Custom Field Creation

You can now create a new custom field directly from the Custom Fields page. That's it—just easy. 

Screen recording of adding a custom field in Drip

Explicit CSV Export Messaging

When exporting data to a CSV file, the notification email will provide more details so it's easier to understand which export you're really looking at. 

drip export image

RSS-to-Email Improvements

For those interested in styling/formatting images in their RSS-to-Email emails, it is now possible to reference {{ post.image_url }} and {{ latest_post.image_url }} Liquid tags to pull out just the URL of an image.

Analyze More

When you're able to analyze more with better metrics that you can actually understand, you're able to optimize your strategy in the best ways possible. These updates make data easier to find and use for growth.

Downloadable Email Metrics

Have you ever wanted to download all broadcast, campaign, or automation emails Drip sent within a specific time range? Now you can. For those wanting to dig in deep with their email metrics, it’s no longer necessary to drill down to a specific email to get opens, clicks, and more.

We're considering adding similar functionality to other reports in the future, but we’re starting with email metrics based on customer feedback.

Extended Report Range

All reports except hard bounces now allow up to a 12-month date range (up from the previous 3-month max range). We eventually plan to update hard bounce reporting, as well, pending lower priority work to make it more efficient.

There's More Where That Came From

Outside of features like these, we’re also constantly working on the underpinnings of our platform. In the past few months alone, we’ve 10X-ed our email delivery throughput and 6X-ed our peak event processing. That means your emails go out faster and your automations trigger on time. Look for even better results in the future.

We’ve got a lot in store for 2018, so look forward to more feature announcements in the months to come.