Looking for a way to support Black-owned businesses? Sit tight. February is Black History Month, which is a dedicated time in the U.S. to celebrate the achievements of African Americans. Launching an online business is one of the most challenging and rewarding things you can do. So to kick things off, we’re spotlighting our favorite Black-owned independent ecommerce brands that you can support today (and always). These entrepreneurs deserve all the shine!
Whether you’re shopping for cosmetics, a good read, or a way to satisfy your sweet tooth, celebrate Black History Month by shopping with one of these Black-owned ecommerce brands.
Founded by self-proclaimed lipstick junkie Aishetu Fatima Dozie, Bossy Cosmetics’ mission is simple: to empower women to look, feel, and do good, with an emphasis on feel and do. Legacy beauty brands were superficial. They were purely product-driven and only cared about how you looked. For Dozie, it was about so much more. When she was navigating the tricky terrain of advancing in a male-dominated profession, lipsticks were one of her signature ways of showing up.
“Bossy cosmetics is a women’s empowerment and mission-driven business that masquerades as a beauty company and we think it’s the perfect way to describe the brand.” — Aishetu Fatima Dozie
For the brand, and for Aishetu, it’s not just about makeup. Bossy Beauty promises to infuse your life with “positive affirmations, uplifting content, and value-added services that will ignite an overdose of confidence.” Sign me up!
Health & Fitness
GirlGainz is here to change the way women see and think about weight gain. Founded in Los Angeles, the brand has helped over 100k women healthily increase their weight. In an industry over-saturated with weight loss for women and weight gain for men, GirlGainz founder Nicole sought to develop a line of products for women who want to increase their weight with high-quality ingredients.
“We believe in fitness, strength, and feeling truly confident. We support all women who desire a healthy body with a need to improve their overall weight. Our vision is to create an entire community of women who understand and support one another in a healthy journey to transform their weights, their goals, and their lives.” — Nicole from GirlGainz
We love a brand that fosters community, supports women and helps transform your goals into reality. Learn more about the GirlGainz philosophy on their blog.
Dope Coffee Company
Food & Drink
Dope Coffee had us at their website header: “Year of the Dripp.” Amen to that! We were going to write a short who and why about the brand, but they sum it up best on their About Us page:
“People say that Black people don't drink coffee, they were lying. We came here to show the world that premium coffee and Black culture go hand in hand. Coffee has a stigma that surrounds it. The focus is put on fancy origins, roasts, and blends - that pretentiousness lends itself to stereotypes about the people who drink it. But that’s not how we roll. We create special products inspired by Black culture for the culture but everyone is invited to the party.”
Dope Coffee sells individual bags of coffee, sets, skin and body coffee scrubs, and merch. We recommend their limited edition Ethiopian Dripp, for a “full-bodied smoothness, with a subtle citrus kiss.” We’re no coffee connoisseurs, but this earns a chef’s kiss!
Black Garnet Books
Black Garnet Books is a Black, woman-owned bookstore located in the Twin Cities, Minnesota. Founded in 2020 by Dionne Simmons, they primarily stock adult and YA contemporary literature by Black and racially-diverse authors.
“Black Garnet Books was imagined during the Summer of 2020 in response to state violence, as well as the purposeful and unconscious exclusion of Black people from the literature community. This bookstore is committed to radicalizing your bookshelves by only stocking books by underrepresented voices, at fair prices that honor the craft and energy required to create a great book.” — Dionne Simmons
Due to covid, Black Garnet Books has an appointment-only pop-up shop with merchandise and a curated selection of books. If radicalizing your bookshelf sounds like you, support their online store on Bookshop!
Alora Boutique started with Emilyn and Jameela Ghann making jewelry at their kitchen table in 2009. They never could have imagined that their mother-daughter bonding hobby would turn into a full-fledged business. Now, you can find Alora jewelry pieces in 80 stores across Canada and the U.S., online, and in-person at their Calgary studio.
Of course, we love their beautiful jewelry pieces, but what we love most about their brand isn’t their products. It’s the people behind those products. Mother Emilyn (CEO), and daughters Jameela (co-founder) and Akilah (COO) Ghann run this woman-owned family business together. Read the family's story on Alora Boutique’s website.
Have you ever shopped at Lush cosmetics? BGLH Marketplace, AKA “an ice cream shop for the body” is similar to Lush—but specifically for Black skin and hair. BGLH Marketplace was founded by former beauty blogger Leila Noelliste due to a lack of consistent access to shea, mango, and cocoa butter. Once she discovered the wonders of these creamy butters she couldn’t keep them to herself. Customers choose from a variety of all-natural whipped and scented mango, shea, and cocoa butters for hair and skincare. Here’s a fun fact about the origins of the brand: Noelliste studied pastry techniques and learned how to use a commercial-grade mixer to whip butters to a soft and fluffy consistency. Sounds yummy, right?
Today, Noelliste whips more than one metric ton of shea, mango, and cocoa butter per year and has served 27,000 customers worldwide. Their flagship store is in Brooklyn, New York, but you can order products from their online shop.
Healthy & Beauty
Once upon a time, a group of millennials turned an idea and a dream into a seven figure company... and Ancient Cosmeticz was born. Ancient Cosmeticz makes handmade vegan products for people with sensitive skin. They’re a Black family-owned business that started making products after being fed up with the harsh chemical-based products in their community.
While the family shares a love for health and wellness, they share a greater passion for excellent customer service. From early days, they knew that listening to customer feedback would be pivotal to their long term success. And they were right. Taking customer feedback seriously allowed them to curate products that people want and need daily. Today, you can find an impressive collection of face, body, and acne products that are all vegan, handmade, and natural.
Food & Drink
We ❤️ the mom and pop shops of the world. Especially when they’re from our hometown! From humble roots in small-town Minnesota, Ronnie Feuer started making delicious caramel popcorn for her friends and family. Ahead of her time—Feuer added in some crunch, chocolate, and sweets to create “an audacious flavor profile for those truly serious about snacking.” As word and demand spread across the country, Funky Chunky grew and was featured on Good Morning America, Rachael Ray Show, and news outlets all over the U.S. Now you can find her salty, gooey snacks online and in stores like Henry Bendel, Cost Plus World Market, and Home Goods.
Her Candle Company
Hobbyist turned hustler Asia Fogle turned her passion for candles into her full-time job in 2018. Her mission? Give customers no limits when purchasing their perfect candle. Each candle from Her Candle is hand-poured with the promise of no mass-produced products. Her Candle is unique because you don’t just go to the website and purchase a pre-packaged scented candle. Candles are organized by occasion (birthday, V-day, mother’s day). The candle jar is guaranteed to be on point for your special occasion, and you pick a unique scent for yourself or for your loved one.
Another one of our hometown favorites is Hybrid Nation. They describe themselves as a socially conscious streetwear and lifestyle brand. Hybrid Nation aims to create social change by selling products with a meaningful cause behind them. The brand firmly believes in fashion as the ultimate vehicle for creative self-expression, and in fashion as a way to promote social change. Born in Minneapolis, co-founders Jeremy Sutherland and Kellan McLemore see fashion as one of the three pillars of culture in today’s society. Their online shop sells men, women, and kids loungewear, accessories, and home goods.
Celebrate Black History Month with us by supporting one of these independent Black-owned businesses. Want more ecommerce insights in your inbox? Sign up for our email list through the form on the right-hand side of the page!