Giving Brands a Boost through COVID-19

Like so many others, we’ve found ourselves thinking about how we can help support our community. Here at Drip, we believe that ecommerce was built to unite unique people with unique goods online. We strive to make every online interaction more human. Today, impersonal giants like Amazon are threatening the livelihood of the mom and pop shops of the world, and our mission is to keep ecommerce independent. We like to call this the ecommerce rebellion. With the lifelines of so many small businesses being cut off by COVID-19, it’s more important than ever that giant marketplaces like Amazon don’t snuff out the independent shops bringing corner store vibes right to our doorsteps. 

We’re inspired by the amazing brands empowering the ecommerce rebellion every day. As more businesses get online, and people look to the web to find the goods that they can’t get in-person, having more choices is essential. We wanted to find a way to support the brands providing these choices, which is why we launched our Brand Boost directory. A place for independent shops to gain exposure and support from a community who don’t want to see them get snuffed out by the big guys. Check em’ out, we hope you’ll all discover some new favorites!

Check out Brand Boost 

While not out on the front lines like many medical providers, hospital staff, and delivery, transit and grocery workers, we’re witnessing so many businesses pivot from their day-to-day strategies, and we want to share some of the ways that they’ve inspired us by stepping up during the COVID-19 crisis.

Production Pivots, but the Mission Remains the Same

Peacock Alley, a luxury linens company, is pivoting from making sheets to protective cotton masks for their local medical community and caseworkers of Child Protective Services. While the end result of what they’re making is different, Peacock Alley’s goal remains the same: “we are here to make you comfortable in the times you need it most, as we have for more than 46 years.”

Another company whose product is different but the message throughout the pandemic hasn’t shifted is Kitsbow. Their mission? “Create unrivaled gear made with the best materials available. Then keep making it better.” Currently, they’re shifting their craftsmanship toward making personal protective equipment (PPE) for first responders and medical workers. As a brand known for their quality, durability, and style, first responders and medical workers are in good hands wearing Kitsbow’s PPE. 

Our friends over at Askov Finlayson are putting their money where their mouths are — literally — by supporting hunger-relief through Second Harvest Heartlands with 100% of the proceeds from their Northern Hospitality product line. They raised more than $60,000 within 24 hours of launching this initiative! 

Keep Ecommerce Independent

Hey, anything that you do to help your community—no matter how large or small— it makes a difference! If you can, support the mom and pop shops of the world throughout this crisis. We want to make sure that they stick around for the long term. 

Are you a store owner? Join the movement.

 Submit your store to Brand Boost

We know there are so many of you out there helping in any way that you can. If you’d like to share your story please send me a message at