Are things feeling a little slow around your online store? We hear you. Luckily, from the simple to the slightly more complex, there are a lot of tips and tricks many online stores often overlook when trying to bump up their online traffic. Brush those tumbleweeds aside, it’s time to increase your ecommerce store’s traffic and engagement with these 10 simple, data-backed strategies.
1. Optimize your site and your products
I’m going to let you in on a secret about SEO. While it stands for “search engine optimization,” remember that ultimately, humans are the ones looking for your products. The internet overlords reward sites that make things easy to find and have well-organized products and content.
We have a whole post on SEO for ecommerce stores (go check it out, it has tons of good advice), but if you’re just getting started, it’s worth taking a look at the way your site is set up to make sure your customers can find your products. Splitting your products up into categories and making sure your product descriptions are well-written and optimized for relevant keywords (make sure the keywords you’re targeting are actually what your customers are using to search for your products) goes a long way.
2. Create blog posts around your most popular products
You probably already have popular products. This is a good way to make the most of them. Chances are, people have questions. Chances are, people are already using your most popular products to do awesome stuff. People want to hear these stories, they want to see your products in action, and they want to find answers to their questions without having to ask. Creating blog posts around these products connects so many dots, and can provide you the bump in traffic you’re looking for.
Not sure where to start? Consider creating a tutorial, a review, or a how-to video.
3. Utilize User-Generated Content
User-Generated Content, or UGC, is simply content that your customers have created. You likely already know the power of customer reviews. UGC is the next-level version. It can come in the form of videos, photos, or text. When it comes to increasing traffic to your site, having customer reviews and photos can be incredibly helpful for your customers, and utilizing this strategy on your social media platforms is a great way to increase your store’s exposure. Whatever you choose to implement, make sure you have clear guidelines, and a review process.
4. Run a giveaway or contest
It’s no secret that giveaways and contests can increase buzz and generate traffic. If you’re looking to start a user-generated content program like what we talked about in #3, this is a good way to get started. Have users post photos or videos based on the criteria you select, and then choose a winner from the submitted content.
The sky is pretty much the limit on giveaways and contests, so choose a compelling prize, create your messaging, and run with it!
5. Optimize your store for mobile devices
If you aren’t worried about your site’s mobile experience, you’re missing out on a huge opportunity. Since Google is now mobile-first, it’s prioritizing sites that are optimized over those that aren’t. Not only that, but customers overwhelmingly shop on their phones, so you’re missing potential sales. While this can be difficult to do depending on how your site was built, it’s worth it to invest the time and money for the potential rewards in traffic and sales.
6. Create a referral program
Referral programs are a great way to increase customer loyalty and harness the power of word-of-mouth marketing. There are a few ways to set up your program, from emailing customers a link they can share with their friends in exchange for a credit, to offering a code.
7. Work with influencers
Influencer marketing provides a huge opportunity for businesses to connect with audiences that align closely with their products and mission. The key to doing it correctly is identifying your budget, choosing the right influencers, and making sure the messaging aligns naturally with your brand. Micro-influencers, or people with smaller, more targeted niche followings, can be a great opportunity.
8. Do your competitive research
This is an important thing regardless of how much traffic is coming into your store. Your competitors can offer a wealth of information on what to do and what not to do. Depending on your industry and what kinds of products you sell, certain tactics will resonate with your audience more than others. Studying your competitors’ marketing campaigns and efforts will likely give you inspiration for your strategies. Now, we aren’t stealing here, because that’s just tacky. Make sure to make it your own by putting your unique spin on things.
9. Utilize paid media campaigns
The Google Adwords network can be a great boon for marketers, even those with limited budgets. Remember to set aside a portion of your budget for adjusting your bids, and start small by bidding on things like branded keywords. Use straightforward copy, no need to get fancy, and remember to target your messaging according to your audience.
10. Suggest recommended products
Also known as upselling, recommended products are a great way to sell additional products relevant to your customers. For example, if someone bought a shirt in three colors, they are probably likely to buy another color. Drip makes this easy with our recommended product blocks.