The highly anticipated Black Friday Cyber Monday 2020 numbers are in. And this year’s record-breaking weekend shows that ecommerce is resilient and more important than ever.
It’s very clear. In 2020, consumers are opting out of spending their hard-earned dollars with traditional department stores—and instead, turning to independent and direct-to-consumer ecommerce brands.
Here are the Black Friday Cyber Monday 2020 insights for ecommerce marketers.
Shoppers Break New Records (From Their Sofas)
Black Friday Cyber Monday 2020 was the biggest weekend for online sales ever. Period. More people opted to stay home and shop from the comfort of their sofas, skipping crowded stores and long lines. Online sales increased by 22% from 2019 on Black Friday; and shoppers spent $9 billion on Black Friday alone. Cyber Monday broke even more records, with $10.84 billion in sales, up 15% from last year. Small Business Saturday, the newest addition to Cyber Weekend, saw $4.68 billion in sales, a 30% increase from 2019. (Adobe)
Speaking of small businesses, Shopify saw a 76% increase in sales from Black Friday Cyber Monday weekend in 2019—with $5.1 billion in sales globally—crossing $1 billion in sales before 8 AM EST on Friday. That’s some serious spending. This is great news for Shopify merchants and for anyone who supports small businesses, as the platform generally supports the mom and pop shops of the world.
Entertainment Is Key in 2020
The top-selling product on Black Friday 2020? Hot Wheels. Next up was Super Mario 3D All-Stars, Animal Crossing, Airpods, and Apple Watch (Adobe). It’s almost like parents who are stuck at home with their kids are going crazy and looking for ways to keep them busy...
In the Shopify network, the top global product categories were apparel and accessories, with health and beauty and home and garden coming in second and third.
Whether it’s electronics and games, apparel and beauty, or home improvement, people are looking to stay entertained this year. Yep, that checks out.
Ecommerce Brands Using Drip Are Growing Like Crazy
Throughout the Black Friday Cyber Monday weekend, Drip customers sent 159 million emails, up 38% from 2019. And during peak traffic time on Black Friday, Drip sent 5.8 million emails per hour.
And it looks like all of those emails paid off, because website traffic doubled this year for Drip customers.
And all that traffic? Turns out it’s not just window shoppers. These shoppers had intent to purchase.
This year, we saw a 91% increase in revenue attributed to Drip during Black Friday Cyber Monday weekend. We are so proud of the independent small businesses we are lucky to serve.
Our customers saw more complete purchases in 2020, with 469,381 total orders. Smashing the number of orders in 2019.
Turns out, shoppers had no hesitancy pressing the ‘add to cart’ button this year. The average order value of Drip customers was $115, compared to the national US average of $78 (Geckoboard). This positive trend means that brands using Drip are selling multiple items and/or higher-priced items.
All of this year over year growth means one thing for sure: independent ecommerce is resilient (Google, play Don’t Stop Me Now by Queen).
We’re Proud To Empower the Ecommerce Rebellion
At Drip, we’re proud and humbled to serve brands that are able to spread joy through their unique products. 2020 has been a tough year for a lot of people. Independent brands, in particular, have faced many challenges and uncertainties, but stats like these show the widespread, growing support for the independent ones.
Congratulations to all on an amazing Black Friday Cyber Monday weekend, and cheers to a great rest of the year!
Join the 25,000 marketers who are using Drip to grow their ecommerce business.