If you run an online shop, we know in our hearts (and with data) that Drip Ecommerce CRM will help you outlove and outsell your competition. And if you happen to be using Shopify as your ecommerce app of record, well, hold onto your pants! We’ve cooked up nine product updates every Shopify user will love.
Peep this video to get a quick rundown, or scope out the rest of this blog post for some more details about what's up with Drip and Shopify today.
1. Auto Sync Order History
Drip’s Shopify integration has been updated again. When you connect Drip ECRM and Shopify, your whole order history will be automatically synced. Why is this cool?
A comprehensive order history means you can beef up your segmentation possibilities. Want to pick out all of your customers who’ve placed more than $100 in orders over the past year? Well, now you can.
If you already have this integration all set up, no sweat. Just head to your Shopify integration page and start a sync right now to bring in all of your old order data. (Pssst, syncing now won’t trigger any new automations.)
2. Hands-free Product View Tracking
3. Use Product Page Views as Triggers
I mean, that title pretty much sums it up. Shopify users can now trigger automations based on product page views. Like if some curious soul looked at anything in your “Jackets” collection, now you can automatically send them an email four hours after they were browsing. Or if you wanted to tag any customer interested in jackets based on the pages they viewed, now you can.
4. Hyper-segmentation Powers, Go!
If you’ve ever wanted to segment your customers by the truly nitty gritty product details, you’re going to be smilin’ wide with this update. Segment your customers by things like who has purchased product X or from product category Y, or who’s bought product X three times in the past 6 months, and more.
Then you can go ahead and send them super relevant, targeted broadcast emails related to what your customers have viewed or ordered.
5. New Event Property “accepts_marketing”
Shopify has an optional checkbox to ask customers if they want to receive promotional emails, and now Drip customers can configure automations based on those checkboxes. When the Shopify events “customer created,” “checkout created,” and “checkout updated” happen, Drip can record an event property for “accepts_marketing.”
Like when someone clicks that button in this screenshot, you can apply a “promo_emails” tag.
Or if someone doesn’t check that box during checkout, then you can apply a tag like “no_marketing_emails” and use segments to make sure they won’t be on the list for your marketing emails. This is all about giving your customers a choice and providing them the best experience possible.
6. Refunds in Activity Feeds
For all of you who use Shopify or the Order API, refunds now show up in a customer’s activity feed. It’s just an extra little detail to help you see your customers in full color.
7. Shopify Event Properties Can Trigger Automations
Use Shopify checkout event properties to trigger automations. That’s right, you now have the ability to trigger off of event properties from within the “Shopify Order created” rule or workflow trigger.
8. Make Cross-sell Workflows Triggered by Vendors
A lot of shoppers are pretty loyal to specific brands (like, everyone’s been in a Coke vs. Pepsi fight at least once, right?). With this knowledge in hand, we went ahead and added “vendor” as an event property to these Shopify events:
All Shopify Checkout events (vendor is added to "line_items")
All Shopify Item Checkout events
All Shopify Order events (vendor is added to "line_items")
All Shopify Item Order events
All Shopify Fulfillment events (vendor is added to "line_items")
All Shopify Item Fulfillment events
Now when someone buys something like a pair of Adidas sneakers, you can set a tag or custom field with that vendor name, then trigger a cross-selling campaign featuring more Adidas kicks to that sneakerhead.
9. Use Liquid to Reference Order Data
It's now possible to reference order data in Liquid off of any event that has “order_id” in its properties, like Shopify Order Created events. This lets you set up even more powerful automations, like the ability to create a re-order link that will automatically build a Shopify shopping cart populated with the items of a previous order.
Your Customers Are Happier When You Connect with Drip
Plugging your Shopify store into your Drip account can make magic happen.
And by "magic," we mean thoughtful, relevant, and impactful marketing for each of your customers. Not only do these updates help tell you more about each of your customers for better segmentation and personalization, but they also open up a whole new set of triggers for your automated workflows and rules.
With more insight and more meaningful marketing, your customers will be thrilled every time you pop up in their inbox. And when you have happy customers, well, the sky is the limit, my friend.
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