4 Ecommerce Marketing Strategies Every WooCommerce Store Needs

WooCommerce is the world’s most popular ecommerce platform. Whether you’re a small or enterprise business, WooCommerce allows you to get started for free and grow your store as your business grows. 

The ecommerce plugin built for WordPress—who powers 35% of all websites on the Internet—WooCommerce leaves no stone unturned. Developer friendly, completely customizable, and free to start. 

If you’re reading this, you probably already know how awesome WooCommerce is. You may even have your online store set up. If you don’t, head to their website to get started. If you do, you’ve come to the right place! 

Once you’ve set up your online shop, spent time and money acquiring customers, all you need to do is create personalized, automated customer journeys at scale. Yeah, say that three times fast. It doesn’t exactly roll off the tongue. Personalized, automated customer journeys are the key to growing your business without breaking your bank—and more importantly your time and energy. Enter: Drip’s visual behavior-based automation. With Drip + WooCommerce, you can easily implement 4 essential ecommerce strategies in your email marketing plan. 


Drip + WooCommerce = Customer Loyalty

Drip is your ecommerce marketing engine. Whether it’s marketing automation,  email marketing, or marketing via Facebook and Instagram, Drip has you covered. With Drip + WooCommerce you can automate every step of the customer journey at scale while providing a personalized experience for each customer. To keep your customers coming back for more, you need to know who they are, what they like, what they don’t like, and what they’re absolutely craving. Whether your goal is to convert window shoppers, make a killer first impression, or follow up post-purchase, Drip’s behavior-based, visual Workflows integrate seamlessly into your ecommerce marketing plan.  

In addition to being 100% free, the Drip for WooCommerce plugin offers:

  • In house support

  • Behavior tracking 

  • Revenue reporting

  • Historical orders sync that includes all past orders

  • Full product catalog sync

  • Behavior-based product recommendations 

And so much more. Get a rundown of the full features in our User Manual


Make a Killer First Impression 

A welcome series is one of the most important touchpoints in the customer lifecycle. That first impression is your opportunity to introduce your brand, define your values, and tell your story. People are inundated by brands trying to catch their attention all day err’ day. To keep people coming back to your website and opening your next email, you need to generate excitement and intrigue about your brand. 

Drip’s pre-built Welcome Series Workflow is set up to help you introduce your brand, talk about your company ethos, and generate 90% more orders. The Welcome Series strategy kicks in when a new customer is added to your account and comes fully outfitted with 3 emails, optimized time delays between each email, and a special offer to drive that first purchase. Who said email marketing was dead!?

This ecommerce marketing strategy sets the tone for your entire relationship with the customer. Make. it. Count. Who wants to keep in touch with someone who didn’t make a lasting first impression? 



Convert Window Shoppers

92% of consumers visiting your website for the first time aren’t there to buy. Well, shoot. Then what are they there to do? 

Of shoppers visiting a website for the first time, 45% are searching for a product or service and 25% are comparing prices or other variables. For ecommerce marketers, this means: 

  • They’re interested in your product or service 

  • They need a lil’ nudge to make a purchase 

  • You need a browse abandonment strategy in place

A browse abandonment strategy is a great way to drive people back to your website through email content. You now know that the majority of people visiting your site for the first time aren’t there to make a purchase, so collecting their email addresses and getting them back to your site via email increases the chance that they will get the product in their cart and make a purchase.

Drip’s Abandoned Browse Automation does all of the heavy lifting for you. All you need to do is craft engaging email content and we’ll help you get those window shoppers off the fence and make the sale. 

Recover Abandoned Carts 

Roughly 75% of all shopping carts are abandoned. Meaning, only 1 in every 4 shoppers who adds something to their cart will complete a transaction.  Abandoned carts represent a significant revenue opportunity, and you need to have an effective strategy in place to capture it. Enter: The Abandoned Cart Workflow. 

Drip’s cart abandonment strategy utilizes a series of emails to be sent to the person who added the items to their cart but didn’t follow through on the purchase. You can split test your email subject lines away, and there's built-in logic to make sure that you don't send anyone an email after they make a purchase. 


Nurture Customers Post Sale  

Nobody wants to be ghosted. Nearly 80% of consumers say that a positive brand experience overall post-purchase is important to them. Continue to nurture the relationship after you make the sale to turn casual shoppers into lifetime loyalists. 

Think about it: After somebody makes a purchase, you know something new about them, and you should incorporate that information into your subsequent messaging strategy. Personalization is key! Drip makes it easy for you to connect with people and keep the conversation going.


Up Your WooCommerce Store's Email Marketing Game

Workflow Dashboard

The goodies don’t stop here. Once you have these ecommerce marketing strategies implemented for your WooCommerce store, track revenue earned from each email and automation on Drip’s revenue dashboards. You’ll have a crystal clear understanding of where you’re winning big, and where you can improve. 

Drip is the ecommerce marketing engine that your WooCommerce store is missing. Automate every step of the customer journey and provide tailored experiences while actually getting to know your customers. Your revenue will speak for itself!

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