Here ye, here ye! Drip Tip Numero Dos is here and it’s a good one: How to name your tags and custom fields. The purpose of tags and custom fields is to help you quickly see what your customers are up to, then you can segment by those identifiers.
They’re what make it possible to filter your big ol’ list by customers, leads, or people who went to that one webinar you held 3 months ago at 10 in the morning. But if your tags and custom fields are using a naming convention that doesn’t describe the information you need to know, you’ll still be left without a lot of customer insight or segmentation and personalization capabilities.
Get the most out of your tags and custom fields by following this Drip Tip to a tee.