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Posts by Emil Kristensen

CRO

Use These Commitment and Consistency Examples to Catapult Your E-Commerce Brand

  Commitment and consistency is one of Robert Cialdini’s 6 Principles of Persuasion, which influences buying decisions. In its simplest terms, “It describes the way in which people want their beliefs

Ecommerce

Shopify vs. Etsy: Which Platform Is the Best For You?

  Shopify and Etsy are both for selling and marketing your products, but which one is the right choice for your business? In this “Shopify vs. Etsy” guide, I’ll walk you through key similarities and

Ecommerce

The 5 Best E-Commerce CRM Software You Can Use in 2022

  Managing customer relationships can be exhausting. Fortunately, there are many great tools in the market to help make this a more efficient process for online stores. When used to its full

Ecommerce

The 8 Best E-Commerce Marketing Books You Should Read Now

  It’s an exciting time to get into e-commerce. Worldwide revenue was over $3.5 trillion in 2019 and is predicted to reach over $6.5 trillion by 2023. That’s some impressive growth. And with a

CRO

Website Navigation: Follow These 6 Best Practices for a Seamless User Experience

  E-commerce success involves several different factors. You need a fast loading site, professional design and of course products worth buying. But one area that’s incredibly important, yet sometimes

CRO

The Beginner’s Guide to Omni-Channel Marketing in 2022

  Not all that long ago, online shopping and retail shopping in brick-and-mortar stores were completely separate experiences. A shopper would buy a product digitally through their phone, tablet, or

Email Marketing

Single Opt-In vs. Double Opt-In: Which is Best for Your Email List?

Single opt-in vs. double opt-in. It’s a debate that’s been raging on for years among email marketers. Which is best? Which is more conducive to building a quality list of leads? Which will grow your

Email Marketing

The 7 Best Nonprofit Subject Lines We’ve Seen

  Email is a key line of communication to your supporters as a nonprofit organization. Unfortunately, your carefully crafted messages mean little if people don’t notice and open them. Chances are

CRO

What Are Micro Conversions? (11 Examples You Should Know)

  When I say “conversions,” what pops in your mind? For many brands, it’s something major like making a sale. That’s a natural reaction, and it’s totally understandable.  If you’re running an

Ecommerce

The Best E-Commerce Marketing Channels for New Store Owners (With Examples)

  You’ve recently launched your first e-commerce store. Congratulations! You’re part of a massive industry that’s projected to reach $3.9 trillion in 2020 and $4.5 trillion in 2021.  Just look at the