Posts by Emil Kristensen
Replenishable products are a marketer’s dream. Close the deal once, then enjoy months—or even years—of ongoing revenue with predictable buying frequencies. That’s an attractive business model.
To run a successful ecommerce business you must build long-term relationships with customers. When you increase customer loyalty by just 7 percent, you increase customer lifetime value by more than
Not getting the results you want from your email campaigns? Before you cover your standing desk with all the hair you’ve torn out while looking at your analytics, you should consider implementing
How do you produce emails that your audience will not only love but also act upon? That’s the burning question we all want an answer to. When you fail to send relevant, valuable emails, your audience
Haven’t got SMS marketing totally figured out yet? You’re not the only one. Around a quarter of marketers don’t think they’re using SMS to its full potential and believe they need to do more to get
Brands are obsessed with new customers. That kind of makes sense—after all, acquisition means growth, right? When you actually dig into the numbers, though, it’s hard to justify focusing on new
US Independence Day—otherwise known as the 4th of July—is one of America’s biggest holidays. And it’s also one of the country’s biggest shopping events. According to a survey from the National Retail