[Integration] Drip and Zapier Make Millions of Marketing Automation Possibilities

Zapier offers countless ways to connect the apps that are crucial to your digital marketing—and then automate interactions between them.

These automation options become even more powerful, when you fully integrate Zapier with an email marketing automation platform, like Drip. If you haven’t already explored how Drip and Zapier work in harmony together, we think you’ll find tons of neat things you can do.

You’ll notice there are more than 20 triggers and actions in Drip, that can send data to, or pull data from, hundreds of different tools you already use.

In the past, connecting these separate parts of your marketing stack would’ve required paying an experienced programmer—or it might’ve been simply impossible altogether.

But with the magic of Drip and Zapier working together, you can connect tools and automate tasks with Drip and Zapier, all by yourself—and you can start for free.

Here’s everything you’ll need:

Zaps are Zapier’s name for the automated tasks between services you connect, like your shopping cart and your CRM, or your quiz software and your email marketing tool. You can start creating Zaps as soon as you’ve logged in to Zapier. Zaps allow you to pass data back and forth between tools and trigger actions in those same tools, based on events in one tool or the other.

When a Zap pushes data into your Drip account, you can do things like:

  • Create or update a subscriber.
  • Trigger an event.
  • Add a subscriber to a campaign.
  • 10+ other options.

Zaps can also send data from your Drip account to another tool when things happen like:

  • A custom event is recorded.
  • A subscriber visits a page on your website.
  • A subscriber clicks a link in an email.
  • And many more.

Read Now “[Integration] Drip and Zapier Make Millions of Marketing Automation Possibilities”

Introducing: Automated Ads with Drip’s Facebook Custom Audiences Integration

Drip Facebook Custom Audiences GIF

You work hard to make your Facebook ads great. Now with Drip’s new Facebook Custom Audiences integration, they can be even greater.

If you’ve ever placed a social media ad, you know how powerful Facebook Custom Audiences are. For those unindoctrinated, Custom Audiences are advertising groups in Facebook, made up of people with similar attributes you choose.

Automate Your Ads with Drip and Facebook Custom Audiences

Even if you’ve never used Facebook Custom Audiences in your own advertising, you’re certainly familiar with them. We’ve all been hopping around the internet, added an item of clothing to an online shopping cart, and for whatever reason, didn’t buy it. The next day, we scroll our Facebook newsfeed, and see an ad with a coupon for that very same clothing item.

Every time that happens—you’ve been retargeted, and you’re probably resting comfortably inside that brand’s Facebook Custom Audience.

Drip’s newest integration with Facebook Custom Audiences lets you do this very same thing with your own customers.

You can start, stop, or change the Facebook ads your customers see, based on any actions they take, that you can track in Drip. Best of all, you can automate the entire process, all from inside any of your Drip workflows—including creating new Facebook Custom Audiences without ever leaving Drip.

Watch this quick video to learn a little more about how Drip and Facebook Custom Audiences work together for the very first time.

These retargeting techniques are so popular, and so valuable, because of how well they work. Studies estimate that nearly 70% of all shopping carts created online go abandoned. But the good news is, retargeting tactics can bring back 29% of those shoppers.

With Drip’s newest integration, not only can you take advantage of intelligent advertising that recaptures revenue for your business—you can do it automatically. That makes your ads smarter and more personal, saving you time, and driving more sales.

If you’re ready to set up Drip and Facebook Custom Audiences right now, click here to read the short instructions. We’ll walk you through the fast integration process, and give you a few extra tips, like creating your Custom Audiences in Facebook before you start automating them in Drip.

And lastly, to make it even easier for you to start creating smarter ads and driving more sales, we’ve included some of our very own shareable Drip workflows, that highlight our new integration with Facebook Custom Audiences.

Click to import these into your existing Drip account, link your Custom Audiences at the recommended steps, make the tweaks you need, and start automating your advertising today.


Shopify & Drip – Automated Advertising Workflow

One of the most valuable elements of automating ads in your workflows, is that you can message-match with the email campaigns that you’re sending at the same time as new subscribers are seeing your ads. In this example workflow, we pair Shopify with Drip and Facebook Custom Audiences, and show how you can send marketing email campaigns based on actions new subscribers take, along with automating the ads they see at the same time.

Retarget visitors who add something to their cart in Shopify, but don’t end up making a purchase. Add those people to a Facebook Custom Audience that prompts an initial purchase. Once they become customers, you can upsell them with both a coupon email and a matching coupon ad to drive a second purchase from your initial purchasers.

This workflow is an invaluable addition to your marketing efforts, and can drive incredible results for anyone selling online. Remember too, if you’re not using Shopify, this same workflow can be quickly adjust to match whatever ecommerce provider you use. Import it today, and get started with automated ads.


Stripe & Drip – Facebook Custom Audiences

Don’t let the simplicity of this workflow make you think it’s not powerful. It’s a perfect journey to drive first-time and upsell purchases from new leads on your website. As you can see, this workflow is designed to take new leads that come in from a form submission, and add them to a Facebook Custom Audience that promotes a purchase.

Once that purchase is made, and a customer is created in Stripe, Drip automatically removes that contact from your Facebook Custom Audience, and adds them to a new one, highlighting an upsell opportunity.

Automate your retargeting with Drip, Stripe, and Facebook Custom Audiences, in just a matter of clicks. Import this workflow right now to get started.

With Drip’s newest Facebook integration, you’ll automatically deliver a consistent marketing message, drive more sales, and save money while you do it, with more hyper-targeted advertising than you ever thought possible.

Get started today. Let Drip be your nerd (so you can make more money).

Automate Your Ads with Drip and Facebook Custom Audiences
Any questions about this new feature? Ask us in the comments.

How to Use GIFs to Boost Email Open Rates

The GIF.

More formally known as the Graphics Interchange Format, GIFs are soundless animations made from video clips or still images that usually only last a few seconds.

According to Giphy’s 2016 State of the GIF report, everyday GIF stats are pretty overwhelming:

  • More than 1 billion GIFs are served
  • More than 100 million people see GIFs
  • And, despite their stunted length, more than 2 million hours of GIFs are viewed

Much like the popularity of the Pet Rock or hula hoops, the GIF leaves many wondering “how could something so seemingly simple be so ridiculously popular?”

In fact, the popularity of the GIF hasn’t slowed for quite some time. This Google Trends chart sums up the past 5 years of GIF popularity across the web by showing that searches for the format just continue to rise.

That’s right. A simple looping animation has taken the web by storm—and there’s no end in sight.

Read Now “How to Use GIFs to Boost Email Open Rates”

Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update


September is stuffed to the gills with small-scale updates that have a large-scale impact.

We want you to be able to craft beautiful automations in as few steps as possible—and we think we knocked that goal outta the park this month. September’s product updates focus on making your Drip experience easier than ever.

When your marketing takes fewer clicks and less time, you have a chance to work on other parts of your business.

Read Now “Fresh Fixes in Drip Forms, Bulk Ops, Email Metrics, and More: Drip Product Update”

How to Hyper-Personalize Your Emails (and Make 400% More Money)

There are nearly 7.5 billion people on this planet.

That’s 7.5 billion personalities, interests, thoughts, and opinions. It just doesn’t make sense for businesses to try to market to all of these free-thinking humans with a one-size-fits-all strategy.

Granted, few marketers are trying to reach every person on the planet (including all those babies), but the idea is the same—messages become blurry, and communication becomes cold or impersonal when it’s trying to reach everyone.

And lately, there’s no denying the power of the personal touch. From seeing your name in an email from a company you shop with to platforms like Netflix providing custom binge-worthy recommendations, these mindful touch points simply keep you engaged—and feeling good— longer.

Hyper-personalization is quickly becoming the standard for turning leads into customers, and customers into brand advocates.

Read Now “How to Hyper-Personalize Your Emails (and Make 400% More Money)”

Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration

drip accessally

How could AccessAlly, the only tag-based WordPress membership plugin, get any better? Well, a native integration with Drip is definitely one way to do just that.

New two-way integration makes it possible to automate communications in Drip based on the tags in AccessAlly, making for timely engagement with each member you have.

Just as Drip uses tags to create workflows, deploy email campaigns, and segment subscribers, AccessAlly uses tags to denote what actions members have taken.

Read Now “Make More Money with Your WordPress Membership Plugin: New AccessAlly + Drip Integration”

The Future of Marketing Automation: Are We There Yet?

future of email marketing

Editor’s Note: This post revisits Rob Walling’s hypothesis about the future of marketing automation. He made bold predictions about the industry 3 years ago, so we wanted to see just how right he was To read that post, go here.

Three years ago, Rob made this tenacious statement:

“Within 3 years, any business experiencing success with online sales will be using some form of marketing automation. Remember that you heard it here first.”

Read Now “The Future of Marketing Automation: Are We There Yet?”

Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More


This month’s product updates are a lot like the cowbell that lines the melody of every truly respectable rock song; they’re small in nature, but they contribute so much to the overall Drip experience.

Check out how the folks at Drip have been cranking away on making the Drip experience easier and more efficient.

August’s updates can help save you some serious time, which means you can spend less time digging around your Drip account and more time growing your business.

Read Now “Drip Product Update: Search Top-Level Features, Easily Add Preheader Text, and More”

Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation

When it comes to marketing automation tools, few can get the job done quite like Drip can. Build workflows ranging from one step to 100 steps, segment your entire audience for targeted communications, build conversion-centric email campaigns, and automate your entire business so you can rest assured everything is running exactly as it should.

And while Drip integrates seamlessly with 70 marketing tools you might already have in your marketing stack, here’s one more integration we’re especially excited about: Automate.io.

Read Now “Drip + Automate.io: Craft Custom One-to-One Integrations to Deepen Your Marketing Automation”

3 Automation Hacks to Help You Make an Online Course That Changes Lives

It seems like you can learn anything online today.

From marketing to woodworking and calligraphy to coding, there’s an online course for everyone. That’s great if you want to launch your own online course: it means you have demand. But it also means you have a challenge.

How do you create something that stands out from the crowd, engages your target market, and turns students into vocal supporters?

Some of the magic comes from your own great ideas and knowledge. But before you invest all your time into creating a definitive online course, there are a few steps you should take to test and validate your idea.

Read Now “3 Automation Hacks to Help You Make an Online Course That Changes Lives”