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7 January Newsletter Ideas (and Why They Work)
After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to
What Do Google & Yahoo’s New Sender Requirements Mean?
If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
The Complete Guide to Email Marketing in 2024: Best Practices, & Fantastic Examples
This is the most complete guide to email marketing examples online. We’ve compiled 31+ email marketing examples from real brands and organized them by type, industry, and season. Enjoy the article in
Why Emails Go to Spam (and What to Do About it)
Email has been and continues to be an absolute workhorse for marketers. Research from the Direct Marketing Association and Demand Metric found, “Email had a median ROI of 122 percent—more than four
7 of the Best Thanksgiving Email Examples You Can Copy
For most ecommerce marketers, November means one and one thing only: Black Friday. And for good reason. While ecommerce holiday spending has exceeded $790 billion in the US alone, Black Friday
10 Excellent HubSpot Alternatives That'll Electrify Your Email Program
Partsales hub, part marketing automation platform, and part CRM software, HubSpot is a decidedly heavyweight tool. Few platforms can go toe-to-toe with it on features. But HubSpot’s greatest
The 10 Best ConvertKit Alternatives for a Killer Email Marketing Strategy
ConvertKit isn’t your average email marketing platform. It caters to a specific niche: content creators who want to reach, engage, and build their audiences through email newsletters. So if you’re a
Back-in-Stock Notification Emails: Best Practices, Examples, and Tips
Picture the scene: You walk into a brick-and-mortar store. After a little browsing, you find the “I’m emo, but in a Gerard Way” T-shirt you’ve been searching high and low for. But then disaster
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