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9 Must-Have Email Examples for the Fashion & Apparel Industry
The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the ecommerce segment of fashion and apparel will increase at a compound annual
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
Every Ecommerce Holiday You Should Prepare for in 2026
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position
9 Email Subject Line Best Practices For High Open Rates (+ Examples)
Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can
7 New Year Email Examples (That Are Super Effective)
Ever since the ancient Babylonians started making New Year’s resolutions, the dawning of a new year has been a time of change and growth. Fast forward about 4,000 years and the tradition is alive and
7 January Newsletter Ideas (and Why They Work)
After the mayhem of the golden quarter, January can seem like a long-overdue break for ecommerce marketers. That sense of relief lasts right up until you remember that you’ve still got targets to
What Do Google & Yahoo’s New Sender Requirements Mean?
If you haven't already heard, new security mandates set by Google and Yahoo are going into effect in February 2024. I know, I know. Email security is everyone’s favorite topic, right? For better or
7 December Newsletter Ideas that Actually Work
Marketing is often about experimentation and iteration. Try offering free gifts instead of percentage discounts. Tinker with your customer segments. Write a subject line using nothing but emojis. See
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