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Posts by Marcus Espersen

Demographic Segmentation: 7 Types, Real Examples, and How to Use It in Email Marketing Cover Image
Email Segmentation March 20, 2026

Demographic Segmentation: 7 Types, Real Examples, and How to Use It in Email Marketing

Here's a stat that should make you rethink your next email blast: segmented email campaigns generate 760% more revenue than one-size-fits-all sends. And yet, most ecommerce brands still send the same

Read this post 14 min read
9 Proven Ways to Fix Your Ecommerce Email Deliverability in 2026 Cover Image
Email Marketing February 27, 2026

9 Proven Ways to Fix Your Ecommerce Email Deliverability in 2026

Roughly 10–15% of marketing emails never reach the inbox. They're filtered, flagged, or silently rejected before a customer ever sees them. For an online store generating $50K per month from email,

Read this post 7 min read
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