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The Complete Guide to Marketing Automation: Tips, Examples, and Tools for Growth
It’s hard to believe, but once upon a time, everything in digital marketing was manual. Scoring leads. Uploading them to your CRM. Building and updating audience segments in your email marketing
7 Thanksgiving Marketing Ideas to Try in 2024
Thanksgiving, celebrated in the US on the fourth Thursday in November, is a double win for marketers. On the one hand, it’s a time for loved ones to come together to watch football, attend a parade,
The Complete Guide to SMS Short Codes: Best Practices, Tips, and Alternatives
An SMS short code is a five- or six-digit number used in SMS and MMS marketing. Marketers often use them for data capture: customers are encouraged to opt-in for SMS marketing by texting a keyword to
8 Types of Buyer Motivation (And How to Segment on Them)
Without a crystal ball, it can be difficult to know what drives customers to make a purchase. This is increasingly complex given that the customer journey is now twistier and turnier than an episode
9 Little-Known Black Friday Marketing Strategies (That Work Like a Charm)
The busiest shopping day of the year is around the corner. According to the National Retail Federation, ecommerce holiday spending in last November and December exceeded $789 billion in the US only.
11 Irresistible Giveaway Ideas (+ Examples That You Actually Need Today)
Picture the scene: you’ve stumbled upon an unfamiliar ecommerce site. First impressions seem positive; you like their brand and products. Their prices and shipping costs seem reasonable. Still,
17 Summer Marketing Ideas You Can Try Today
Historically, when the weather heats up, online sales cool down as shoppers spend more traveling, dining out, and generally enjoying the great outdoors. All of which means that if you’re going to
7 Labor Day Marketing Ideas That’ll Drive More Online Sales
Labor Day, celebrated on the first Monday in September, is your final chance of the year to dress head-o-toe in white. More importantly for retailers, it’s also traditionally one of North America’s
Everything You Need to Know About Influencer Marketing
In this day and age, influencer marketing is one of the best ways to reach new audiences. Thanks to the spread of social networks, there are influencers in every niche who have huge audiences. How
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