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Future Proofed Metrics (thanks, iOS15!) Cover Image

Email Marketing

Future Proofed Metrics (thanks, iOS15!)

As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate Revenue Attribution Rates that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.

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5 min read
Glow Up Guide: Email Marketing For Beauty Brands Cover Image

Email Marketing

Glow Up Guide: Email Marketing For Beauty Brands

How do beauty brands make a splash in a very crowded marketplace? Build deep customer relationships where you have direct access to your customers: email. We cover the key elements of an effective email strategy so you can get started today.

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13 min read
Grow Tips: Building Your Subscriber Lists Cover Image

Email Marketing

Grow Tips: Building Your Subscriber Lists

Ecomm businesses know their customer subscriber lists are key to consistent revenue. We've outlined how to build up your email and SMS lists using best practices that will fill your lists with ready-to-shop customers.

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6 min read
Build Your Best BFCM Email Campaign Cover Image

Email Marketing

Build Your Best BFCM Email Campaign

With steep competition for your customer's eyes this Black Friday and Cyber Monday, you need an email campaign that will stand out. Get inspired by examples from leading e-commerce brands, it is the motivation you need to build the best email marketing campaign for your brand so you can exceed your 2021 BFCM revenue goals.

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7 min read
How To A/B Test Your Emails For Ecomm Success Cover Image

Email Marketing

How To A/B Test Your Emails For Ecomm Success

A/B testing your email campaigns lets you peek inside your customers' brains and figure out what makes them open, click, and convert. Here is a list of split test best practices so you can get started today and A/B test your way to success!

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7 min read
5 Automated Emails Your Ecommerce Brand Should Send Cover Image

Email Marketing

5 Automated Emails Your Ecommerce Brand Should Send

Do you ever wish someone would just tell which emails you should be sending for your ecommerce store? Here are 5 automated emails every brand should send.

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4 min read
Your iOS 15 Checklist: 8 Things You Should Do Right Now To Prepare Cover Image

Email Marketing

Your iOS 15 Checklist: 8 Things You Should Do Right Now To Prepare

Apple announced some changes with iOS 15 and that will have an impact on your ecommerce email marketing. Here's what to do next.

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2 min read
How To Write An Email Preheader Cover Image

Email Marketing

How To Write An Email Preheader

Often overlooked, the email preheader is a chance to drive more opens. And more opens = more sales. Here are six tips for writing email preheaders.

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5 min read
Increase Your Email Open Rates With These 9 Subject Line Formulas Cover Image

Email Marketing

Increase Your Email Open Rates With These 9 Subject Line Formulas

From welcome emails to abandoned carts to product launches, here are 9 proven formulas for creating subject lines that stand out from the crowd.

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6 min read
6 Thank You Emails We Love Cover Image

Email Marketing

6 Thank You Emails We Love

Have you ever sat blankly staring at your cursor, willing it to magically write you the perfect copy for your thank you email? As riveting and not-at-all frustrating as that is, we thought we’d pull together some examples of really great thank you emails for you to use as inspiration

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4 min read

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