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Future Proofed Metrics (thanks, iOS15!)
As your ecommerce superpower, the Drip team is creating more sophisticated ways to collect customer insights. We've implemented an update to calculate Revenue Attribution Rates that avoids the impact of iOS15 inflated open rates. The point is, you can continue to rely on your metrics to guide your strategy now and in the future.
Glow Up Guide: Email Marketing For Beauty Brands
How do beauty brands make a splash in a very crowded marketplace? Build deep customer relationships where you have direct access to your customers: email. We cover the key elements of an effective email strategy so you can get started today.
Grow Tips: Building Your Subscriber Lists
Ecomm businesses know their customer subscriber lists are key to consistent revenue. We've outlined how to build up your email and SMS lists using best practices that will fill your lists with ready-to-shop customers.
Build Your Best BFCM Email Campaign
With steep competition for your customer's eyes this Black Friday and Cyber Monday, you need an email campaign that will stand out. Get inspired by examples from leading e-commerce brands, it is the motivation you need to build the best email marketing campaign for your brand so you can exceed your 2021 BFCM revenue goals.
How To A/B Test Your Emails For Ecomm Success
A/B testing your email campaigns lets you peek inside your customers' brains and figure out what makes them open, click, and convert. Here is a list of split test best practices so you can get started today and A/B test your way to success!
5 Automated Emails Your Ecommerce Brand Should Send
Do you ever wish someone would just tell which emails you should be sending for your ecommerce store? Here are 5 automated emails every brand should send.
Your iOS 15 Checklist: 8 Things You Should Do Right Now To Prepare
Apple announced some changes with iOS 15 and that will have an impact on your ecommerce email marketing. Here's what to do next.
How To Write An Email Preheader
Often overlooked, the email preheader is a chance to drive more opens. And more opens = more sales. Here are six tips for writing email preheaders.
Increase Your Email Open Rates With These 9 Subject Line Formulas
From welcome emails to abandoned carts to product launches, here are 9 proven formulas for creating subject lines that stand out from the crowd.
6 Thank You Emails We Love
Have you ever sat blankly staring at your cursor, willing it to magically write you the perfect copy for your thank you email? As riveting and not-at-all frustrating as that is, we thought we’d pull together some examples of really great thank you emails for you to use as inspiration