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Apple iOS 18.2: What It Means for Your 2025 Email Marketing Strategy And Beyond
Apple released iOS 18.2 on December 12th, 2024, and with it came major changes to the Apple Mail inbox. While there are no major privacy impacts this time (we can all breathe a sigh of relief), there
9 Must-Have Email Examples for the Fashion & Apparel Industry
The fashion and apparel industry is exploding right now. According to a new report by Shopify, “Experts predict that the ecommerce segment of fashion and apparel will increase at a compound annual
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How to Get Email Tone Right [and Adapt it to Your Unique Customer Journey]
Anyone who’s ever had an argument will be all too familiar with the phrase: “It’s not what you said, it’s how you said it.” Those words of wisdom are just as relevant to ecommerce marketing as they
4 Proven Strategies for Transforming Casual Shoppers into Repeat Purchasers
Converting an ecommerce lead into a first-time buyer is a big deal. Suddenly, they’re no longer just another name on your marketing list: they’re a paying customer. Which means they’re well on the
9 of the Best Spring Email Examples We’ve Ever Seen
Spring is my absolute favorite season. Colors begin coming back to our lives; the sun starts feeling warmer. There’s simply more joy in the air. For many consumers, spring is also a time to declutter
Every Ecommerce Holiday You Should Prepare for in 2025
You’re probably facing a lot of competition in your niche. It’s fierce out there. For online sellers, this means one thing: you’ve got to find a way to outdo the competition to maintain your position
14 Research-Backed Ways to Split Test Your Subject Line for More Opens
Email open rate is important. After all, if someone doesn’t open your email, they can’t read it. A/B testing your email subject lines is one of the best ways to optimize your email marketing efforts.
9 of the Best Valentine’s Day Email Examples We’ve Seen
Ah, Valentine’s Day… The day of love. Or, more accurately, the day of gifting your partner, your BFF, your dog, or yourself. According to The National Retail Federation, the average American consumer
9 Email Subject Line Best Practices For High Open Rates (+ Examples)
Attracting the reader's attention starts with an email subject line, but crafting a great one is no easy feat. Thus, it's important to perfect this small but powerful element of an email that can
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