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Channel Marketing April 3, 2023

Omnichannel vs. Multichannel: Which Is Better for Ecommerce?

It’s getting more expensive to convert new customers than ever before. On top of that, the marketing channels you’ve been using for years aren’t producing the same returns. Which means less money in

Ecommerce Marketing March 31, 2023

Scarcity Marketing: 6 Innovative Tactics You Need to Know (+ Examples)

It’s no secret: Scarcity marketing works. People always want what they can’t have because they think the grass is greener on the other side. Many marketers are already using scarcity in their email

Ecommerce Marketing March 29, 2023

Satisfaction Guarantees: 7 of The Best Examples We’ve Seen (and When to Use Them)

Product close-ups, size guides, augmented reality … No matter how much you help customers visualize your products, online shopping will always carry a certain amount of risk for consumers. After all,

Ecommerce August 18, 2022

7 DTC Marketing Strategies to Skyrocket Customer Loyalty

What the average consumer cares about has changed tremendously in recent years. Sixty percent of consumers will go out of their way to buy from a brand over a third-party retailer. Buying from big

Ecommerce May 24, 2022

The 8 Best E-Commerce Marketing Books You Should Read Now

It’s an exciting time to get into e-commerce. Worldwide revenue was over $3.5 trillion in 2019 and is predicted to reach over $6.5 trillion by 2023. That’s some impressive growth. And with a

Ecommerce May 24, 2022

Use These 9 Proven Tips to Reduce E-Commerce Returns

E-commerce returns are the bane of online businesses. Nearly half (48 percent) of digital shoppers said they made at least one return in 2018, and over $369 billion of sales were lost as a result. As

Ecommerce May 24, 2022

The 5 Best E-Commerce Giveaway Examples You Can Copy

An e-commerce giveaway, simply put, is a promotion where a prize is randomly given away to participants who enter and win a contest. In order to enter, a participant must first complete a required

Ecommerce May 24, 2022

Use These E-Commerce Wishlist Examples to Increase Revenue

You probably know how big of an issue shopping cart abandonment is. It’s just under 70 percent across all industries to be exact. This makes it something e-commerce brands need to take seriously and

Ecommerce May 24, 2022

What Is a Good Conversion Rate? (And How to Improve Yours)

Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by. According to Google Trends, search interest in the topic

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