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What Is a Good Conversion Rate? (And How to Improve Yours)
Conversion rates are a bit of an obsession for a certain kind of marketer. And we seem to be growing more obsessed with them as time goes by. According to Google Trends, search interest in the topic
The 7 Best Magento Store Examples to Inspire Your Own
Choosing the right platform for your e-commerce store is vital. Magento has been a big player in the space for a while with the third-largest share of the e-commerce platform market. (Source:
E-Commerce Merchandising: A Step-By-Step Guide (+ Examples)
Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars. Merchandising for physical
E-Commerce Fulfillment: What’s Most Important to Your Customers?
Mega brands like Amazon have set the bar for e-commerce fulfillment. They’re incredibly fast, efficient, and make it a breeze for customers to order online and quickly receive their products. Amazon
How to Use Visual Cues in E-Commerce (+ 8 Examples)
Web design is obviously important. Visitors are heavily influenced by your design, and it affects their behavior on many levels. It can motivate them to browse through your site, engage with your
Apparel Marketing: The Only Guide You’ll Ever Need
With an expected 2023 revenue of over $873 billion, the fashion industry is about to get bigger. Trying to capitalize on this huge opportunity, online apparel retailers are forever on the lookout for
How to Price a Product to Maximize Revenue (A Simple 7-Step Guide)
Nailing your pricing is a critical aspect of finding e-commerce success. Fifty-four percent of consumers say the ability to compare prices is the main reason they shop online rather than in stores.
How to Write an E-Commerce Business Plan (Step-by-Step)
Dream of being your own boss? So do lots of other people, including 64 percent of the UK workforce and 65 percent of Americans. And I’m sure you’d see similar figures across a bunch of other
How to Use Visual Storytelling in Marketing (With Examples)
Using images to tell stories is nothing new. Ancient Indonesian cave paintings of animals were created 17,400 to 39,900 years ago. This relied upon the use of simple symbols to represent objects and
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